The Music of Bollywood Films Assignment Example | Topics and Well Written Essays - 1000 words - 2

The Music of Bollywood Films - Assignment Example The Indian cinema is not a recent production, but it has got a long, and I must say successful history and the credit mainly also goes to the Bollywood heroines also, forthe Bollywood heroines, starting from early ’60 to the present, like from Devika Rani to Kareena Kapoor, Nadia to Ashweria Rai, all of them have been the dream girls of the Bollywood, and have played some certain archetypes.Archetypes basically mean a very typical Example of a certain thing or a person. The most common archetypes of the Bollywood may include The Tragedy Queen, who was always sad though out the film, and was singing heart touching songs, or may be working as a maid in the beginning of the film, but being the princess at the end. This just always reminds me the Cinderella story. Meena Kumari, Raakhi and Preety Zinta for of the latest actresses present a very good example of the tragedy queen. The Sex Kitten is another archetype of Bollywood, in which Zeenat, Mumtaz and Sharmila for the old actre sses and Ashweria, Katrina Kaif, Bipasha Basu, and Malika Shirawath are natural sex appeals to take the title of the sex kittens. There was another category of heroines, who always go out to prove that the girls are always better than the boys, they were described as Tomboys. In this kind of role, Kajol has played an unforgettable role in Kuch Kuch Hota Hai, and Kareena Kapoor in Jab We Met. Stereotypes mean a widely used and oversimplified idea about a specific type of person or a thing. As far as I analyze, the Bollywood stereotypes basically include the Religion specially Christianity, about Muslims, Hinduism itself and Sikhism also. After religion, the thing they most importantly include is the Region, for most of them are produced at places outside India. And according to another trend, they produce movies based on Ghosts also, which they call Bhoot. They are sometimes horror and

Problem Solving and Google Essay Example for Free

Problem Solving and Google Essay Outstanding opportunities for employees. Google is open for very talented and inspired people, and give best opportunity to be promoted in professional sphere. Example, Oleg, starting his career as an engineer become a leader of developing tools department team after only 8 months period. This is I think very motivating staff. Looking at google HRM site, everything brought so understandable, and impressively clear, I feel that Google knows distinctively what they want from their personnel and how attract people with best abilities. There pretty much attractive links, where I found about working at google, employees tell about why they love working in company. And there are very excellent stories about life at google and all other important info. Company has annual two day conference, where thousands of developers bring together and make a brainstorm the technology of tomorrow. The innovation strategy also is very impressive at google. Becoming the best searching engine in the world, they never stop paying attention to innovation for solving best world challenges. Noticing this it’s understandable how Scott had a long career with Google, as at have developing atmosphere. Compared to other giant companies’ sites, like Shell, Exxon, Microsoft etc., I see that they better deliver information and attract people to become a Googler. For example, teams and roles link design very compactly, and contains brief and excellent explanation of each titles. As Google wrote on their site, It’s really Cool. Telling about Google benefits the company says that they offer excellent social package, for keeping employees healthy, emotionally and financially better. This is of corse common for all great organizations, but the one thing I liked more is their program of travel without worries. Google states that â€Å"Googlers and their families are covered with travel insurance and emergency assistance even on pers onal vacations.† If this is true, this point will be one more magnetic force for increasing of applicants, who will love to work at Google. Noticing that even with more management, Google had a loose organization structure, finally people are self-motivated and  self-managed at every level. Each issue is done through a common mission, shared goals, personal responsibility. I think this helps to create the filling among all employees that they work and act as one big real family, and everybody has freedom. Also it should be noted about condition for new hires. Managers conduct a meeting with junior employees, and help them come up with ways to improve their jobs. This is a significant step up in organization of development of employees and in achieving right direction to professional goals, and respectively it will bring to more business expand. To sum up all above: Answer to Question 2: As recruiting is very important because the more applicants you have, the more selective the company should be. And Google says that over the past couple of years, they spent a lot of time making the hiring process as efficient as possible, reducing time-to-hire and increasing our communications to candidates. They state that they’re looking for smart, team-oriented people who can get things done. And the company makes interview with candidate by evolving four or five present employees. And there are 4 main criteria for successful candidates: leadership, role-related knowledge (strengths, passions, and skills in area of knowledge), how you think (problem solving abilities) and googleyness (ambitious, activean and collaborative). Several interviewer, and then independent committee will select candidates per interviewers feedbacks.

Essay --

Mina Loy's feminism in her poetry 1882-1946 Mina Gertrude Lowy, [Mina Loy] was born in 1882 in London. Her foremost interest was art, and she studied painting in Munich for two years after leaving school at 17. On her return to London, she continued art classes, Loy moved from Victorian England to impressionist Paris, to futurist Florence, to bohemian Greenwich Village and back to expatriate Paris during her long career. Painter, poet, actress, playwright, feminist, mother, designer, conceptual artist - her array of talent and experience make it difficult to place her exactly in any one artistic group. Literary Modernism was one of the few eras in the history of American literature in which writers and artists openly sought, through their own inventive projects, to produce social and economic commotion. Mina Loy, whose work is now being rediscovered with the recent republication of The Last Lunar Baedeker and recent publication of a biography was one of the more radical intellectua l and writers of her time. Mina's first published work appeared in 1914 as the result of her New York acquaintances, in Alfred Steiglitz's magazine Camera Work and in Carl Van Vechten's Trend. "Aphorisms on Futurism" and her poems roused great responsiveness in New York bohemian elite, and when a group of poets, disaffected with the editorial policy of Harriet Monroe's Poetry magazine--decided to set up a new academic journal, Mina Loy was their rallying point. The new magazine, Others, appeared in 1915, with Mina Loy's "Love Songs" significantly exhibited. The poems were much talked about in New York avant-garde circles. The text used intimate material from her personal life and was blunt to the point of being scandalous. Three Moments in Paris ... ...depicting them spiritual, ethereal or dominant. What is amazing about Loy and her writings is her persistence on openly enjoining the political with the creative and the creative with the political. Loy understands art as an influence spot in which social change and commotion could be performed. It is Loy’s aim to familiarize her readers with her revolutionary poetics, particularly her theories on the coercive nature of language and to study a historical instant in which artists and literary theorists like Loy still believed peaceful revolution could be achieved through artistic expression. References http://www.poetrypreviews.com/poets/poet-loy2.html http://www.cwru.edu/artsci/engl/VSALM/mod/wolkowski/paper.html http://jacketmagazine.com/05/mina-iv.html http://www.english.uiuc.edu/maps/poets/g_l/loy/bio.htm http://www.ags.uci.edu/~clcwegsa/revolutions/Buchanan.htm

The Medieval Crusades Essay -- essays research papers

Through out time, history has had a tendency to repeat it self. It has done so in good means as well as bad. People learn from the past and apply it to their every day lives. Although people try to do the right thing and not follow mistakes that have been already made, they just seem to come about. This day in age, out country is experiencing a situation that is extremely similar to that that occurred in the 11th, 12th, and 13th centuries, that which is the crusades. Crusades now can be defined as all wars undertaken in pursuance of a vow, and directed against infidels. But back in the middle ages it was known as any military expedition under taken by the Christians of Europe (Random House Webster’s 318). On September 11,2001 the people of America as well as all other free countries in our nation experience a new feeling that we have not know of. We were being attacked for our beliefs, for the way we live our lives. This what we were feeling, was being fought for during the time of the Crusades. The Christians and the Muslims were fighting against one another in order to spread their religion, or end the other. The people who were the leaders of the attack were Muslims. Muslims are people who follow the religion of Islam. Islam is a religion that was founded by a man named Muhammad. The followers of Muhammad believe that he received messages from God. Those messages all established into the rules that the Muslims live by, and they are all recorded in the Koran. Some of the laws forbade Muslims to eat pork, drink alcohol, gamble or lend money for interests. But the main beliefs of the Muslims are â€Å"The Five Pillars†. Which are to have faith in God (Allah). To pray five times a day facing in the direction of Mecca. For a person to ... ...Although they had realized that it was not the end of the crusades. Other types continued. There were five crusades against the Hussites. Also there were crusades that weren’t aimed at capturing Jerusalem but trying to stop the Turks from getting more powerful.   Ã‚  Ã‚  Ã‚  Ã‚  In conclusion we have seen how the crusades took place and what affects they left on world history. In this present day we can still see some of the same ideas that lay behind the crusades. The horrific tragedy of September 11th is justified by some Muslim groups as a strong statement on behalf of the one and only god- Allah (or so they think). It is scary to consider that The Holy War of the 11th-13th century has a chance of reawakening in the 21st century. That is why we must know the facts and their consequences about world history, to prevent its occurrence in the present day.

An Effective Technique and Material in Learning English Essay

An Effective Technique and Material in Learning English English has an important role in many aspects of life. This statement leads us to the reason of why this language should be taught in schools. In Indonesia, English is used as the first foreign language that should be learned by the students even from elementary school until university. In using the language, there are many elements that have to be mastered, covering reading, listening, speaking, and writing. Song refer to a piece of music that have words and can be used in language teaching. It is suggested to include songs in language learning as well. The possibility of using songs in English as a foreign language class has been actively considered for the last two decades. It is considered because songs have many values in language teaching. Orlova (2003), states that it is possible to suggest that among the methodological purposes that songs are used in class, it is possible to rank the following: 1. Practicing the rhythm, stress and the intonation patterns of the English language. 2. Teaching vocabulary, especially in the vocabulary reinforcement stage 3. Teaching grammar. In this respect songs are especially favored by teachers while investigating the use of the tenses. 4. Teaching speaking. For this purpose, songs and mainly their lyrics are employed as a stimulus for class discussion 5. Teaching listening comprehension 6. Developing writing skills. For this purpose a song can be used in a variety of ways. From the songs, we can learn many things such as vocabulary, grammar, listening, speaking, writing, and of course reading. Benefit of Song Griffe (1992: 4) points out some advantages in using songs and music in the language classroom. There are some categories mentioned by Griffe, namely in classroom atmosphere, cultural input, text and student interest. They are as follows; 1. Songs create enjoyable classroom atmosphere Dealing with classroom atmosphere, songs and music can be used to make students relaxed and provide enjoyable classroom conditions. 2. They can introduce the culture of the songs. Either songs or music is reflection of the time and place that produce them. When the teacher brings songs into classroom, he will also bring the culture of the songs in the classroom. 3. Songs can be used as texts Songs also can be used as texts in the same way that a poem, short story or novel provided in the language classroom. From explanation above, songs have many benefits. Some of them are songs can motivate the students and make them more confident in their ability to listen the materials. The Criteria of Song Selection The important thing about choosing a song to do with a class is to make sure that the lyrics are clear. It can be very frustrating for the students not to understand a word. The recording should also be a good one. Lynch (2008), provides three principal song selection criteria, as follows: 1. Use songs that are popular with the students whenever possible. Unfortunately, students frequently select songs for classroom use which are objectionable in some way making the song unusable. 2. Songs must have clear and understandable lyrics. Nothing is worse than a song almost nobody can understand. If you have trouble understanding the lyrics by listening, then another song needs to be selected. 3. Songs should have an appropriate theme. There’s enough bad news, negativity and violence in the world already. Songs with any type of negative theme should be avoided. There are plenty of positive, upbeat, even humorous songs available. It is realized when teaching the students; we should choose the songs with suitable level of difficulty. The suitability of the song is a particularly important issue. It should be known whether or not the students like the song. The use of Singing Procedure There are various ways of using songs in the classroom. The level of the students, the interests and the age of the learners, the grammar point to be studied, and the song itself have determinant roles on the procedure. Apart from them, it mainly depends on the creativity of the teacher. Some examples of these techniques are: 1. Gap fills or close texts . Focus questions 3. True-false statements 4. Put the lines into the correct sequence 5. Dictation 6. Add a final verse 7. Circle the antonyms/synonyms of the given words 8. Discuss Many experienced textbook and methodology manual writers argue that songs have a great educational value. It can’t be denied that children, teenagers, and adults like music. While they are singi ng it, they are also doing other activities like learning, remembering new vocabulary, studying to pronounce words, etc. So, let’s try to learn English by using song and get the result!

Deep Blue vs. Kasparov essays

Deep Blue vs. Kasparov essays Garry Kasparov was born in Baku, the capital of the Russian republic Azerbaidzhan. At a very young age, it was clear that Garry was going to be a world famous champion chess player. Garry became the USSR Junior Champion at age 13, an International Grandmaster at 17, and the second strongest player in the world while still a teenager 19. In November 1985, Kasparov became the youngest World Champion in history. He was 22 years old. For the next 14 years, Kasparov would dominate the game like no other competitor before him. Within that 14-year span, Kasparov wrote many books and promoted the Kasparov Foundation as well as the Kasparov International Chess Academy. It is believed that Kasparovs dominance came from his ability to switch strategies in the middle of a match; critics attribute this skill as being the main reason why Kasparov beat Deep Blue in the first match. However, the rematch between Kasparov and Deep Blue would yield different end results, for the IBM team could study Garys moves and prepare future counter moves. In 1989, IBM hired 5 young programming and computer experts to research and develop a complex computer capable of testing the skills of the best chess players in the world. The result of 8 years of research and development was a processor that was capable of examining and evaluating nearly 3,000 moves per second. These were the capabilities of Deep Blue in the first match with Kasparov. After Kasparov successfully beat Deep Blue in the first meeting, IBMs researchers, led by Murray Campbell went back to the drawing board and greatly improved Deep Blues processing capability. The new Deep Blue that was to challenge Kasparov to a rematch was now capable of calculating 200,000,000 moves per second. To put that number into perspective, Garry Kasparov, can calculate approximately three positions per second. Additionally, to Deep Blues advantage, ...

Green House Planet essays

Green House Planet essays Have you noticed that the summers have been getting a little warmer? Have you noticed that the winters are not as long as they used to be? Or that the winters are not quite as cold? Have you wondered why? Its due to the greenhouse effect. Whats the greenhouse effect? The green house effect is the rise in temperature that the Earth experiences because certain gases in the atmosphere (water, carbon dioxide, nitrous oxide, and methane, for example) trap energy from the sun. Without these gases, heat would escape back into space and Earths average temperaturewould be about 60 degrees farenhiet colder (1). This is what we call the Natural Greenhouse Effect. This is supposed to happen. But what is happening to our planet is called the Enhanced Greenhouse Effect. This is where the natural levels of these gases start to rise and concentrate thus making the Earths natural temperature rise. This is a doubled edge sword. The increase in concentration of carbon dioxide is not necessa rily a bad thing. Plants thrive on slightly higher concentrations of carbon dioxide and natural vegetation therefore can grow faster and healthier to help clean our air. But whats causing this increase in these gases? The main culprit or cause would be increased human activity or more precisely, The Industrial Revolution. New industrial processes, agricultural techniques, and a rapid growth in human population all contribute to this process. With modern industrial machines chugging away everyday, spewing smoke and other pollutants in the air its no wonder gas concentrations are increasing. Since the beginning of the industrial revolution, atmospheric concentrations of carbon dioxide have increased nearly 30%, methane concentrations have more than doubled, and nitrous oxide concentrations have risen by about 15% (2). Most of the scientific community agrees that the mass use of fossil fuels is a ...

Womens Role in Steinbecks N essays

Women's Role in Steinbeck's N essays John Steinbeck was born in 1902 in the Salinas Valley in California. This is also the setting for most of his early works in the 1930s. It is two of these works "The Chrysanthemums" and "The White Quail" that I will focus on when explaining the role of women in Steinbeck's novels during this period. The women in "The Chrysanthemums" and "The White Quail" are used to show the reader the inner strength, frustration and antagonism of women in the 1930s who will never realize their full potential. Elisa Allen in "The Chrysanthemums" and Mary Teller in "The White Quail" use Mother Nature for their inner strength. Elisa demonstrates this in a conversation with her husband about her chrysanthemums. " 'You've got a gift with things,' Henry observed. 'Some of those yellow chrysanthemums you had this year were ten inches across. I wish you'd work out in the orchard and raise some apples that big.' Her eyes sharpened. 'Maybe I could do it, too. I've a gift with things, all right' " ( Steinbeck 5). In this instance you get the feeling that Alisa feels extremely confident in her abilities to work with all things that are planted and that there is nothing she can't grow if only she put her mind to it. This sense of self worth is further amplified when Elisa asks the tinker " 'Did you ever hear of planting hands?' 'Can't say I have, ma'am.' 'Well, I can only tell you what it feels like. It's when you're picking off the buds you don't want. Everything goes right down into y our fingertips. You watch your fingers work. They do it themselves. You can feel how it is. They pick the buds. They never make a mistake. You can feel it. When you're like that you can't do anything wrong. Do you see that? Can you understand that?' "(12). It is at this moment that the reader should realize that Elisa derives her inner strength from her ability to bond with Mother Nature and grow her chrysanthemums. Similarly, Mary Teller in "The...

PRODUCT REASSESSMENT Research Paper Example | Topics and Well Written Essays - 1250 words

PRODUCT REASSESSMENT - Research Paper Example This paper focuses on providing a plan to reposition dial-up internet services to a new target market. This could in essence mean a new use for dial-up internet service. Repositioning and Target market For dial-up internet service providers such as NetZero and America Online to regain their internet market share, there is a need for such providers to conduct product repositioning. This will require that these providers change the identity of their product in relation to that of their competitors. Dial-up service providers need to identify new loopholes in their market and promote their product based on a new criterion (Morley & Charles, 2012). Broadband internet providers have taken a large chunk of the market share and appear to make the dial-up internet outdated. Broadband internet providers offer higher internet speeds to its customers and at a higher cost than that of dial-up internet providers. Despite the apparent takeover by broadband internet, many areas remain without intern et connection. This gets attributed to factors such as location, population, profitability, and cost of setting up infrastructure by internet service providers (Morley & Charles, 2012). ... According to Pew Research center (2012), 81 % of American adults have access to the internet. Sixty six percent of those who have access to the internet from home use broadband connection. According, to the research center, 95% of teens have internet access (Joannna & Lee, 2012). The Pew research center indicates that only 3% of Americans with home internet access use dial-up services. Among the 3% who still use the dial-up internet, price got given as the main reason for not switching to broadband connection (Joannna & Lee, 2012). The US census bureau indicates that dial-up internet service use is high in states such as Maine, Alaska, Arkansas, Mississippi, Vermont and West Virginia with over 5% of households in these states using the dial-up internet. With these current demographics on the dial-up internet accessibility, effort should get geared at increasing the current 3% of the dial-up internet users in the market (Joannna & Lee, 2012). Research needed to reposition dial-up inte rnet services Dial-up service providers need to reposition dial-up services to maintain unique innovations not found with other broadband or mobile providers currently offering Internet services. When a brand gets to provide consumers with perceptions of self-expansion, they are more likely to be loyal. Major dial-up providers still holding onto the dial-up business model should be looking for opportunities to expand services, such as including free or reduced home line telephone services as a means of incentivizing purchase. By expanding into home phone service, dial-up marketers can regain some ground on lost revenues that occurred as a product of competition and changing social and professional lifestyles. Dial-up marketers could utilize

Communication Strategies in Nike Inc Assignment

Communication Strategies in Nike Inc - Assignment Example The paper tells that Nike is dominating the sports material industry for the past 33 years. Nike emerged as the number one athletic footwear company in the US and secured the position of number two American brands in terms of name recognition among overseas consumers, the status of the company matched with that of renowned organizations such as IBM and Coca-Cola. This high degree of recognition is one of the main reasons how Nike has been so vastly successful. "Values and mission is the vision of Nike". Values and Mission both are hand glove, which makes the vision a meaningful. Nike's core values center on the spirit of competition and the thrill of winning, its mission is a big hairy, audacious goal that has led it to annihilate its competitors, Adidas and Reebok. The company's goals include delivery of value to the shareholders by building a profitable portfolio of global footwear, apparel, equipment, and accessories brands. And High single-digit revenue growth; Mid-teens earnings per share growth; Increased return on invested capital and accelerated cash flows; and Consistent results through effective management of its diversified portfolio of businesses. Nike is continuously engaged in the construction of its effective and impressive strategies and to achieve the goals with its profoundly qualified and experienced team of directors and presidents and its CEO. The strategies are focused in four key areas such as 1.Deepening the company relationship with consumers, developing, improving and maintaining the relationship with the consumers is vital for any organization especially the company engaged in the business of consumer goods; 2.Delivering superior, innovative products to the marketplace, it is very important to keep a keen watch on the improving trends in technology and fashion to and adjust the quality of the products to suit accordingly to the changed conditions there fore this good strategy which can keep the customers behavior intact with the compa ny product; 3.Making the company's supply chain a competitive advantage, through operational discipline and excellence, the company supply chain also plays important role in the business sine it is ultimate wing which enables to reach the company product to the intended audience if this supply chain is not monitored, managed and not made at competitive and advantageous to the end audience the market for the product will immensely effect; and 4.Accelerating growth through focused execution, construction and planning of the strategies only the first step towards achieving the aimed growth of the industry the aims and objective can be achieved only when they are implemented and put into execution. The communication strategies of the company with its audience includes the marketing communication teams these teams which include the supplier chain, distribution chain and the sales divisions; Posters this mode of communication leaves impressions on the consumers about the company products, the posters depicting quality and its feature of the product the company wants to communicate to the intended audience; Trade shows and Displays, trade shows and displays are also effective means of communication.

Who are you Essay Example | Topics and Well Written Essays - 500 words - 1

Who are you - Essay Example le, I have a passion for the study of history, something that is very rare today considering that most of my friends consider history to be a boring subject. I am kind of a loner because except for my family, I have very few friends and in fact, I find it very difficult to make new friends. I like to study politics, again a subject that most of the people I know find to be boring or a waste of time but I think that it is a very relevant thing to study so that we can know what exactly is happening in our society, because these two cannot be separated. Some parts of me that have changed over time while there are others, which have remained the same since childhood. I was raised in a very conservative family whose values were instilled in me from an early age. However, as I have grown older, I have come to realize that some of the values which I was brought up to believe in are very discriminatory towards people of other cultures and that is why I strive to study other people and their cultures in order to better understand them. In other aspects, I have remained the same considering that I am still proud of my country, as well as the community within which I grew and most of all, I am still very close to my family and friends. I value my body a lot and in fact, many religions state that the body is a very holy thing (Angel, 141 – 156). I believe that it is our duty to take very good care of it because it is the vessel in, which our souls are carried. I exercise regularly and have a well balanced diet to ensure that my body remains healthy because if I were to do otherwise, then it is certain that my body would deteriorate quickly. I would like to live a long life and the best way to achieve this would be to maintain my body at the best standard I possibly can. There are many ways through, which I have come to know other people and many of these vary. The first people I have come to know are my family; this is because they are the people I first interacted with

The Structure of Police Department Research Paper

The Structure of Police Department - Research Paper Example Police structure that follow ranking motive officers to work especially when there are promotion opportunities (Das, D 2012 Introduction The body empowered by the state to ensure property protection, law enforcement and reduce civic disorder is the police. Police force is also known either of the following names police department, crime prevention, law enforcement agency, gendarmerie and constabulary. Police is an crucial part in part in ensuring law enforcement. The body is empowered by the state to ensure property protection, law enforcement and reduce civic disorder is the police. Although Police departments have a formal structure, they apply an informal decision making way. These formal police departments which are used as formal law enforcement agencies corresponds military systems know as military model of policing. They are several types of structures used in formulating police departments; vertical, horizontal, team and matrix structures (Samaha, 2005). Vertical structure is the most commonly used in police structure. These departments are strictly formed using tenets of classical systems. In this structure, specialized divisions work independently and form other divisions. Command and control runs through the divisions’ chains of command and communications in general follow this command chains. Departments that are organized vertically are less flexible and tend to innovate in minimal degree (Gaines et al, 2011). The second structure matrix is one that separate procedures and operations are geographically decentralized. It is mostly used by large departments, those with various patrol districts where detectives report to as opposed to going to the central detective commander. It is often used in highway patrol and state agencies. Furthermore, it is usually driven by workload and geographical area. However, it a costly type of structure as compared to the rest. Consequently, use of matrix type of units and organization allows for flexibility in the police departments. It has a significant contribution to solving problems as it allows police departments to gather a mixture of resource to tackle a problem. It is advisable for police executives to consider matrix structure when faced with problems. Giving problems purely to one unit often limit the range of alternatives solutions and option that can be deployed. (Gaines et al, 2011). However, sometimes matrix structure is difficult to coordinate as the outcome involves mixed units or agencies. Third, there is horizontal structure, in this structure actions are formed around core processes and vertical hierarchy and boundaries of departments are eliminated. Usually appropriate in large police agencies for instance where several districts are organized in a department, and a commander is in control (Daft, 2008). In this, each district operates as a mini police department. More authority in this structure is delegated to commanders of districts while vertical level is reduced. M oreover, horizontal structure reduces bureaucratically and hierarchy difficulties procedures that are associated with increased rank levels. Lastly, team structure uses temporary and permanent team to deliver services and figure out problems. The best illustration of team structure is the way in which community policing is carried out in many jurisdictions. Team structure is significant as it focuses on group level activities and not the structure of command.

Trust Situation paper Assignment Example | Topics and Well Written Essays - 750 words

Trust Situation paper - Assignment Example Not until this is achieved that one will receive an annual income from the fund. Before this time the trustee (may be a bank), manages the fund in a manner appropriate to the trust funds specifications. After this time, the beneficially will usually receive allowance may be for living expenses and or educational expenses (Matthews, 2006). A trust may be revocable or irrevocable. A revocable trust provides for any modification or termination without the permission of the beneficiary. After grantor, has transferred all or part of his assets into the trust, he as from that effect withdraws all his rights of ownership from the assets and the trust. Mr. Raymond has a recoverable Trust, this means that he can alter the terms of the trust or even terminate it without consultation with his children who are the beneficiaries of the trust. A recoverable trust allows the grantor to change the terms of the trust or take the property back at any time (Hayton, 2005). This is not in accordance with the interest of the beneficiaries, and therefore it raises concern to the children of Mr. and Mrs. Raymond. (2) In harmony with the terms of the agreement, the trustee will distribute benefits to the trust beneficiaries or as per the orders from the grantor who can at any time change the terms of the trust. The trustee (bank) as the holder of the property is all times required to act in the best motive of maximizing the trust benefits. This responsibility of loyalty to clients is referred to as a fiduciary obligation, and it places a high reliance standard of care and expectations upon the trustee (bank) (Matthews, 2006). The copies of the bank statements indicate that there have been massive withdrawals for the trust by Mr. Raymond although the trust investment has been positive. This can be attributed to the manner in which Mr. Raymond has been spending on the many trips he takes to visit his children and also for leisure overseas. When the trust funds are

The Structure of Police Department Research Paper

The Structure of Police Department - Research Paper Example Police structure that follow ranking motive officers to work especially when there are promotion opportunities (Das, D 2012 Introduction The body empowered by the state to ensure property protection, law enforcement and reduce civic disorder is the police. Police force is also known either of the following names police department, crime prevention, law enforcement agency, gendarmerie and constabulary. Police is an crucial part in part in ensuring law enforcement. The body is empowered by the state to ensure property protection, law enforcement and reduce civic disorder is the police. Although Police departments have a formal structure, they apply an informal decision making way. These formal police departments which are used as formal law enforcement agencies corresponds military systems know as military model of policing. They are several types of structures used in formulating police departments; vertical, horizontal, team and matrix structures (Samaha, 2005). Vertical structure is the most commonly used in police structure. These departments are strictly formed using tenets of classical systems. In this structure, specialized divisions work independently and form other divisions. Command and control runs through the divisions’ chains of command and communications in general follow this command chains. Departments that are organized vertically are less flexible and tend to innovate in minimal degree (Gaines et al, 2011). The second structure matrix is one that separate procedures and operations are geographically decentralized. It is mostly used by large departments, those with various patrol districts where detectives report to as opposed to going to the central detective commander. It is often used in highway patrol and state agencies. Furthermore, it is usually driven by workload and geographical area. However, it a costly type of structure as compared to the rest. Consequently, use of matrix type of units and organization allows for flexibility in the police departments. It has a significant contribution to solving problems as it allows police departments to gather a mixture of resource to tackle a problem. It is advisable for police executives to consider matrix structure when faced with problems. Giving problems purely to one unit often limit the range of alternatives solutions and option that can be deployed. (Gaines et al, 2011). However, sometimes matrix structure is difficult to coordinate as the outcome involves mixed units or agencies. Third, there is horizontal structure, in this structure actions are formed around core processes and vertical hierarchy and boundaries of departments are eliminated. Usually appropriate in large police agencies for instance where several districts are organized in a department, and a commander is in control (Daft, 2008). In this, each district operates as a mini police department. More authority in this structure is delegated to commanders of districts while vertical level is reduced. M oreover, horizontal structure reduces bureaucratically and hierarchy difficulties procedures that are associated with increased rank levels. Lastly, team structure uses temporary and permanent team to deliver services and figure out problems. The best illustration of team structure is the way in which community policing is carried out in many jurisdictions. Team structure is significant as it focuses on group level activities and not the structure of command.

The Two( Gloria Naylor) Essay Example | Topics and Well Written Essays - 250 words

The Two( Gloria Naylor) - Essay Example Such perceptions of relationships between women may harm the traditional gender role of a woman in a society or it may harm the status of relationship between the women. The story revolves around the main characters of Lorraine and Theresa, who just moved in Brewster Place. Soon, the other people in the community discover their intimate relationship with each other which results in mass violence. Their relationship turns a new dimension when Lorraine is brutally raped by the some men from the community. Under this sudden trauma, she kills Ben, who protected the two women from the other men. Sophie plays a key role in igniting the flame of violence and spreading the rumors about the two women in the community. The entire story revolves around the intolerance developed by the society against these women and particularly about the sensitive subject of homosexuality. Some cultures take it as normal but it is not the case in American society. Homosexuality is considered as a Taboo in major parts of America. The chapter clearly represents the mental approach of people and their hostile attitude towards the women which nullifies the concept of freedom in a

Personal Statement Essay Example for Free

Personal Statement Essay My academic background, which has been both varied and informed by different academic settings, has seen my succeeding as a student in South Korea, Guam, and Seattle. Because of the nature of my father’s job, I have had the rare opportunity to study and to learn in a variety of different educational settings with a variety of different intellectual approaches and cultural influences. My family and I arrived in Seattle from Guam in 2003; the family’s collective goal was to relocate in order to find better educational opportunities for my younger brother and myself. Though I had taken piano lessons for many years, I decided to pursue piano as a hobby while I devoted more attention to working part-time in order to finance my studies. As a student in Seattle, I soon learned that music and psychology were my passions and my music professor truly seemed to respect my musical ability and constantly encouraged me to pursue my musical interests. Taking my professor’s advice, two years ago on Christmas Eve, a Korean woman’s association had a party to raise money for a charity organization. Needing some form of entertainment, they invited me to perform a piece of music on stage during dinnertime. I played Schubert’s impromptu op 90. Eb major. I was nervous but on the other hand I felt delighted and hoped it wouldn’t be the last performing in public and for a worthy charitable cause. Music, in sum, allows me to blend my personal passions with my academic talents in a manner that can be used to benefit society. In terms of my career goals, and my specific interest in the University of Washington, the fact is that Id like to transfer to this university because I want to learn from experts with more experience and to share my interests with peers with similar goals and aspirations. My greatest dream, is to comfort peoples’ hearts as a Music Therapist. I genuinely enjoy sharing what I have learned with everyone and I am most delighted when I sing with people while playing piano. I enjoy getting to know peoples’ minds and emotions because I have empathy and this influences my musical styles and performances. Personally, for example, I have played synthesizer in church bands throughout Korea, Guam and Seattle, and gave my time to serve as a music tutor to many students. If I’m admitted into this school, Id like to be attend in schools choir and jazz club. Sharing, both personally and academically, is the greatest way to learn and the greatest way to give back to the community/ Culture, in my view, is a manifestation of diversity. That excellence cannot be attained without diversity it seems, in the modern world, to be a rather intuitive deduction. Such a deduction is perfectly consistent with the underlying nature of any intellectually honest type of inquiry. A thesis must be formulated, tested against all of the available data, and conclusions drawn. Diversity contributes, indeed it is a necessary ingredient, for any type of rigorous analysis. Social truths cannot exist in a vacuum; truths must be tested in the real world and with real people rather than with imaginary prototypes that do not reflect the true diversity of opinion and contrary world views that reflect both our own society and the world at large. What might seem a perfectly plausible theory to one individual might seem extraordinarily unjust to another individual; a traditional approach that seems to one individual to bring the greatest good to society to another individual might threaten to socially ostracize minority opinions; and, finally, ethnocentric views inhibit academic inquiry whereas culturally diverse pools of learners break down biases and contribute to more meaningful discussions and theoretical paradigms. In the final analysis, the University of Washington is an ideal setting in which to study and shares ideas that have profound social implications As a young person already immersed in an increasingly multicultural community and world, I am especially interested in the emphasis given to multicultural approaches at the University of Washington. Such an approach, respecting and encouraging both personal development and academic development through the embrace of different cultural values and perspectives, lends itself exceptionally well to my own goals and aspirations. One of the causes of so much conflict in the world today can be attributed to a lack of effective communication that results in unnecessary misunderstandings and confusion. In reality, in my experience, people around the world have so many positive characteristics and dreams in common. People throughout the world desire peaceful environments in which to live; people desire to pursue harmonious relationships with family members and neighbors; and, most of all, people desire to avoid conflicts that are damaging in so many ways.

The Business Of Unilever Nigeria Plc Commerce Essay

The Business Of Unilever Nigeria Plc Commerce Essay Unilever has built its business on understanding and responding to the needs of its consumers globally. Its corporate goal is to add value and quality to the basic aspects of its consumers satisfaction which adds value and srength to the consumers life. Unilever Nigeria Plc, came into life as Lever Brothers (West Africa) Ltd on 11th April, 1923 by Lord Lever Hulme, but the companys antecedents have to be traced back to his existing trading interests in Nigeria and West Africa generally, and to the fact that he had since the 19th century been greatly involved with the soap business in Britain. Unilever Nigeria started with the soap manufacturing company, and is today one of the oldest surviving manufacturing organizations in Nigeria. Their Products: Unilever produces a lot of products, namely; Food brands (e.g., Knorr, Lipton, Blue band, Beverages) Home care brands (e.g., Shampoo, Toothpaste, Soap, Moisturising cream) Personal care brands ( e.g., Lux, Vaseline, Sunsilk, Omo, Pears) Nutrition Health, hygiene and beauty Unilever food solutions Your suggestions Latest brand news The success of this business is as a result of the sound relationship which they have established with the consumers in the local cultures and markets creating products that help them transform in life. In sustaining these successes, they ensured to maintain the highest and sound standards of mutual behavior towards their employees, consumers, customers, communities and operating environment as a whole. Talking about their brands, they produce domestic goods which they know from the onset that people would really need such goods because, it enhances the daily living of people. For this reason, they are committed to meet the everyday needs of people everywhere in Nigeria. In addition, because they are have International experience and support, it enables them to consistently develop brands, which raise the worth of life. In essence, most people in Nigeria always have their products at home. 1.2 THEORETICAL FRAMEWORK The PESTLE Analysis is an analytical tool used to evaluate and identify the Political, Economic, Social, Technological, Legal and Environmental factors in a given economy that would affect the operation of an organization. According to Kotler (1999) PESTLE Analysis is a useful strategic tool for understanding market growth or decline, business position and direction for Operations. This Analysis also allows an Organization to have a competitive advantage over other firms in the industry. Political Factor: This factor is always necessary to be evaluated, in order to know the favorability of the political climate to market growth and development in a particular country, such as the Government Stability, Taxation Policy, and Attitude of the Government towards foreign investment. Economic Factor: This Economic framework is used to measure the state of an economy by considering the GDP, the wage level, interest rate, the disposable income, unemployment rate, business cycle and the economic growth in the country. Socio Cultural Factor: This indicator is used to measure the rate and growth of population, changes in the taste and preferences of consumers, the changes in the lifestyle of consumers and the level of education of the populace which would have a great effect on the demand of the products or services provided by the organization. Technological Factor: This Framework is used to evaluate the level of Government spending on Research and Development institutes and the efforts of government and private sector efforts towards technological advancement. Legal Factor: This is used to know the laws and regulations that exist in the environment an organization is operating such as the employment, health and safety laws. Environmental Factor: This is used to understand the various environmental laws, natural resources available and the prevailing weather condition in the economy. 1.3 ANALYSIS Using Porters models (Kippenberger, 1998; Haberberg and Rieple, 2001), but to examine it in addition to other strategic frameworks of  SWOT  and  PEST analysis. In trying to analyze the strategies, it will be fair to know what Business Strategy is all about. Business strategy to my own understanding is a way in which organisations view the future, the extent to which the business is heading to, the plan, set targets, etc. The basic aim of strategy is to move the business forward, it is not all about making profit alone, but how the business can succeed eventually. In other words, it will establish strategic direction, and implement those strategies, all in an effort to satisfy key stakeholders. Robert and Caldart (2009) view strategy as a way a firm can only hypothesize about the implications of different possible initiatives and learn more about them through interaction with other actors such as competitors, regulators, customers, suppliers, and partners in its competitive landscape. In these situations, managers face the extremely difficult problem in making decisions that demand a long-term perspective, committing the firm in the long-run within a competitive landscape that is unlikely to stand still. We call these decisions strategic decisions. Porter E.M. (1996) Views strategy as being flexible, companies must be flexible to respond rapidly to competitive and market changes aggressively to gain efficiencies and achieve best practice. Strategy to him is total quality management, benchmarking, time-based competition, re-engineering, change management. From this definition, it is believed that, for any business to grow there should be freedom, ability to initiate plans on how to move the business forward. Ellis Williams (1993) expressed that, It indicates the perspectives for business to achieve better advantages, it elaborates tactics for business to face challenges, it points out the trends and competitions around the business. Business consists of two main aspects, namely external factor and internal factor. From the definitions given by these scholars, it entails that, strategy is seen as a means of making business to strive and to achieve a defined goal through vision, hard work, through perseverance that will lead to transformation. 1.4 Application IINTERNAL FACTORS: Internal factors include information and communication as one of the internal control components. The factors are systems used to control financial, reporting and accounting systems in an organisation. Smooth flow of information and communication across and within the organisation is influenced by the nature of the working relationship within the organisation at all levels. The working relationship coordinates organisations activities to achieve specific goal. When effective working relationship exists in an organisation, delegation of responsibilities is achieved. The main internal factors which are considered to uphold the organisation are the managers, employees, capitals, and materials. Managers: Since the inception of Unilever, there were constantly sound and visional managers succeeding the affairs of Unilever and respectively improving the management of Unilever. Employees: Unilever has massive employees who perform specific duties to move the organisation forward. Unilever has the worlds top makers of packaged which has products like shampoo, deodorants, soap, Vaseline, tea, and frozen foods over the world. The company sells its goods in over 150 countries and has returns of approximately $46 billion ( £31,5bn). Unilever controls subsidiaries in at least 90 countries and employs 295,000 (in 2000) people. Unilever is one of the worlds top three firms after Nestle and Kraft and the worlds second largest packaged consumer goods company behind Procter Gamble. Capital: Unilever is one of the oldest surviving manufacturing organisations in Nigeria today. The organisation is well known with its products all over the world, its food brand, home care products, Unilever food solution, personal care brands, nutrition, etc, Unilever is recognised as the worlds most valuable brand. THE EXTERNAL ENVIRONMENT The word external simply means outside that is the activities which takes place outside the business environment. The external environment of any organisation is a large and complex place. (Capon, 2009. P.5) for the sake of this work, we shall take a look at PESTEL analysis of the organisation, which includes Political, Economic, Socio-cultural, Technological, Environmental, Legal elements. Political Environment: The government is currently focusing on encouraging the local manufacture of finished and semi-finished goods in the country.  This  will be a  major advantage for interested local investors as it provides them with a playing ground for building their business.  Currently, local manufacturers face a number of challenges including: High Input Cost,   Lack of petrochemical plant,   High cost of production/distribution,   Customs administration and port related issues,   Common External Tariff (CET) and issue of competitiveness Security of life property Weak legal framework   Although, there are various incentives in place to boost local manufacture the high transaction costs resulting from above make local manufacturing uncompetitive with the outside world.   Unilever, as a matter of policy, set a standard as to the way of tackling political issues. In the 1960s, many countries began to nationalise foreign firms which also affected Unilever. There were persistent calls for local equity participation in foreign firms; many companies were subject to local control on prices, imports, and employment of expatriate. An example is UAC, a subsidiary of Unilever, whose operation was in many African countries like Cameroun, Ghana, Ivory Coast, including Nigeria, was focused on as its profit margin and the rate of easy remittance of profit to its Anglo-Dutch parent was enormous. Nationalising UAC hampered Unilevers control over the market where UAC operates. Economic Factor: GDP real growth rate:  3.8% (2009 est.)   5.3% (2008 est.)   6.4% (2007 est.)   Year GDP real growth rate Rank Percent Change Date of Information 2003 3.00 % 105 2002 est. 2004 7.10 % 25 136.67 % 2003 est. 2005 6.20 % 44 -12.68 % 2004 est. 2006 6.90 % 43 11.29 % 2005 est. 2007 5.30 % 90 -23.19 % 2006 est. 2008 6.40 % 66 20.75 % 2007 est. 2009 5.30 % 78 -17.19 % 2008 est. 2010 3.80 % 44 -28.30 % 2009 est. Source:  CIA World Factbook This entry gives GDP growth on an annual basis adjusted for inflation and expressed as a percent. GDP (purchasing power parity):  $353.2 billion (2009 est.)   $340.3 billion (2008 est.)   $323.1 billion (2007 est.)   note:  data are in 2009 US dollars This entry gives the gross domestic product (GDP) or value of all final goods and services produced within a nation in a given year. A nations GDP at purchasing power parity (PPP) exchange rates is the sum value of all goods and services produced in the country valued at prices prevailing in the United States. This is the measure most economists prefer when looking at per-capita welfare and when comparing living conditions or use of resources across countries. The measure is difficult to compute, as a US dollar value has to be assigned to all goods and services in the country regardless of whether these goods and services have a direct equivalent in the United States (for example, the value of an ox-cart or non-US military equipment); as a result, PPP estimates for some countries are based on a small and sometimes different set of goods and services. In addition, many countries do not formally participate in the World Banks PPP project that calculates these measures, so the resulting GDP estimates for these countries may lack precision. For many developing countries, PPP-based GDP measures are multiples of the official exchange rate (OER) measure. The differences between the OER- and PPP-denominated GDP values for most of the wealthy industrialized countries are generally much smaller (CIA World Fact book)   In Nigeria there was uncertainty about duties to be paid by companies due to inflation and fluctuation of currency. The effect on Unilever was a decrease in profit in 2005 compared to 2004, though there was increase in turnover. In 2004 and 2005 the profit after tax were =N= 2.167 billion (naira) and =N= 1.616 billion (naira) respectively, while in the turnover in 2004 and 2005 were =N= 28.6 billion (naira) =N= 33.4 billion (naira) respectively, which indicates increase in turnover but decrease in profit. Also the low per capital of people affects Unilevers market. Over 30% of Africa population lives on less than $ 1 per day. Socio-cultural Factor: Looking at the social factor of Unilever, their main focus is to add beauty to life, they ensure that they meet the needs of consumer on daily basis Such needs are; nutrition, hygiene, and personal care with brands that help someone feel good, look good and get more out of life. Unilever can make products that help give children a good start and be healthy for longer time. Their brands are also involved in a number of social initiatives to promote the importance of playing sports. Unilever has a platform and ground to improve vitality worldwide through its global scale and its interactions with consumers. Every day, 150 million consumers use Unilever brands. They use them to feel really good. Health and Welfare Concerning the area of health, Unilever has the credit to make people feel very healthy because they have good food that establishes their satisfaction. Soya is another plant-derived ingredient with an excellent nutritional profile. It is cholesterol-free, and a good source of protein, vitamins and omega-3 and omega-6 fatty acids. It has modest cholesterol lowering potential Unilever Brand Unilever brand is superior and sound brands to help add value to the lives of people in general.Unilever Nigeria is a leading manufacturer of Oral care products such as Close up Fresh Red Toothpaste, Close-Up Extended Protection Toothpaste, Close Up Expert and Popular Toothbrushes. From the launch of Close Up Red Gel toothpaste in 1975. Technological Factor: The basic aim of technological factor is that, it enhances quick awareness to the general public through the use of internet facilities, radio, television etc which promotes the marketing aspect of the business. Unilever attract people with their advertisements, another strategy they use is e-commerce. Unilever wants to step up the use of the Internet in order to improve brand communication/marketing and on-line selling to simplify business-to-business transactions throughout the supply chain. Legal Factor: Though Nigeria has a weak legal structure generally, it has a Parastatal called Nigeria Agency for Food Drugs Control (NAFDAC) that regulates activities of multinational companies that are into manufacturing of consumables like foods, Beverages and Detergents. Unilever are committed to providing consumers with products that are consistent in quality, safe in use and free from adverse effects at all times. These are achieved by: 1. Fostering a consumer safety structure throughout the company by establishing systems and processes that will guarantee the well being of their consumers. 2. Complying with all legal requirements in the management of consumer safety. 3. Implementing an effective consumer complaints mechanism, to monitor, investigate and deal with complaints from the trade. 4. With all these precautions, they are continuously ascertaining that their products and processes meet the highest standards of quality and safety. Environmental Factor: Unilever  Nigeria takes the responsibility of raising the quality of life of people in the operating environment through the quality of their brands and contributions to communities in which they operate. Talking about the environment, it explains the weather, temperature and the climatic condition of the environment which the business operates, in most cases, when the weather condition is good, it favors the business itself. Unilever is a market that is known globally and its market has been successful all over the world, due to this awareness, its brand is well appreciated. Porters Five Forces: Understanding the nature of each of these forces gives organizations the necessary insights to enable them to formulate the appropriate  strategies  to be successful in their market (Thurlby, 1998). Rivalry: Rivalry in any business outfit is inevitable, when a business should have its rivals, it motivates them to improve more in their products in other to attract more attention to consumers. The intensity of rivalry, which is the most obvious of the five forces in an  industry, Unilever has been more dominant in market compare to Nestle. Barriers to Entry: The threat of new entrants is usually based on the market entry barriers. In contrast, entry barriers exist whenever it is difficult or not economically feasible for an outsider to replicate the incumbents position (Porter, 1980b; Sanderson, 1998) Suppliers: The threat that substitute products pose to an industrys profitability depends on the relative price-to-performance  ratios  of the different types of products or services to which customers can turn to satisfy the same basic need. Customers: Kippenberger (1998) states that it is often useful to distinguish potential buyer power from the buyers willingness or incentive to use that power, willingness that derives mainly from the risk of failure associated with a products use. In any business organisation, Buyer Power is a force that influence the value established by an  industry.   The most important aspect of buyer power is the size and the concentration of customers. Other factors are the extent to which the buyers are informed. Substitutes: as the name implies, substitute products are usually many in the market and vast numbers of substitutes are available, supplier power is seen as a mirror image of the buyer power. In other to convince customers to buy products at different prices in the value created for each of those buyers usually indicates that the market is characterised by high supplier power and at the same time by low buyer power (Porter, 1998). Bargaining power of suppliers exists in the following situations: Where the switching costs are high (switching from one Internet provider to another); High power of  brands  (McDonalds,  British Airways,  Tesco); Possibility of forward integration of suppliers (Brewers buying bars); Fragmentation of customers (not in clusters) with a limited bargaining power (Gas/Petrol  stations in remote places). 4. SWOT ANALYSIS: SWOT analysis to my own understanding is a way to analyze the Strengths, Weaknesses, Opportunities, and Threats involved in a business environment. It explains the purpose of the business and if there are any lapses or pot holes, the management is liable to provide solutions. The table below summarises the SWOT analysis of Unilever Nigeria Strength: Unilever Nigeria is recognised as a global company which has its products all over the world. It has strong brand portfolio and sound relationship with retailers basically and economies of scale. Strong roots in local markets and first-hand knowledge of the local culture. Weakness:Unileverweakness is the dual leadership not connecting with customers and secondly, Inefficient management for RD the inability to maximize. Opportunities: Unilever has the opportunity of increasing need for healthy products and changing consumer preferences by adding value to their daily needs. Threats: Unilever encounter decrease in revenues and strong competition, increasing store brands. They also encounter Tougher Business Climate and exchange rates. 1. Core Competences: A core competency is a way in which a business handles the affairs of the organisation. In other words, the organisation makes advancements to the growth of its business. In core competence, it is not usually easy for competitors to imitate, take for example, in the area of branding, the Logo of a company, and their style of doing things etc it is usually difficult to imitate. The core competence of Unilever is that, it can provide competitive advantage in its strong brand portfolio, strong relationship retailers. Brand is an asset of a company, it helps to distinguish companies product just as my lecturer Mr. John rightly said, it is the brand and logo of a company that promotes the market to competing products to help sales and capture the market. 2. Global perspectives Unilever is an organisation known globally and it has made impact to so many peoples lives, their products have spread abroad, they have gainfully employed millions of people and their products have been sold massively across the globe. Its global factor is achieving its growth and objectives, looking at how Unilever has pushed the business toward global approach is focused towards new opportunities, this could be traced back to how Unilever started, viewing this from the historical perspective of the company. In 2002, Unilever initiated a procurement centre in Shangai and China, this was to increase opportunities for Chinese raw materials providers. Unilever also carried out research and development to be able to ascertain new product and have basic knowledge to introduce to new market, these activities were meant to boost Unilever global business. Another factor Unilever adopted is in the area of brand, they did this to create awareness across border synergies in manufacturing and marketing. In other to accomplish this task, it started in 1999 when it launched the Heart Brand logo of ice cream product, this was meant to enhance its products. This idea was carried out to capture integration amongst subsidiaries to facilitate control centralisation. Conclusion: Bye and large, the organisation is in a very good position to continue growing. The history of Unilever is really amazing because, it started with the soap production and gradually, it grew up to producing diverse products today which is really enhancing the lives of people. In this work, I established the following which include thus: The History of Unilever Nigeria The theoretical Framework The Analysis, internal and external factors The five forces (Porter) SWOT Analysis and Core competences and finally, Global perspectives

iceman - preservation Essay -- essays research papers fc

1. Explain why the iceman was so well preserved? ( source one) It is said that a frozen body will stay preserved over hundreds, even thousand of years. During the first stage of investigations Austrian archaeologist Konrad Spindler researched the layout which had proved that the iceman’s body position and placement of weapons were preserved in the same position from when the Iceman had died, it had also been proved that the body was initially covered in a thin layer of snow which had helped complete the freeze drying process before it turned into ice. The body had been so well preserved because of the depth that the Iceman was actually lying in the ground, which was near the watershed (watershed meaning a line of high land where streams on one side flow into one river or sea and streams on the other side flow into another.) This meant that a glacier would be able to develop above him throughout the next millennia without moving his position down hill. In this position he was able to remain buried, frozen, covered and protected by the cold over a period of 5,300 years as the worlds oldest, best preserved natural mummy. 2a) What purpose do you think the tattoo served? (Source 2) Scientists believe that the Iceman’s tattoo’s were first applied in 3,200 BC, the first evidence of acupuncture. Based on this information I believe that this ‘cruciform tattoo’ was marked on the iceman’s body in order to serve as a medical and therapeutic purpose, as it was discovered that he suffered from Acute Arthritis, Worms and Diarrhoea. Dr Frank Bahr (President of the German Academy for Acupuncture) who studies the trends and patterns of the iceman’s tattoos, believes that the cruciform, meaning cross-shape, tattoo and a master point tattoo on his back were applied in order to treat rheumatism. Bahr says â€Å""These points would still be selected by the best acupuncturists today." "It is the most common combination for treating rheumatic illness." Bahr also discovered 15 other smaller groups of tattoos marked on the Iceman’s back and legs which form an ancient acupuncture chart developed in central Europe, 2000 years before china. Bahr states â€Å"I was amazed , 80% of the points correspond to those used in Acupuncture today.† 2b) How does this influence previous historical concept of body art? Body art is one of the oldest forms of creative expression ... ...le to be Bias as there is no variety from where and who the opinions come from, they are one sided views which no one has attempted to prove or disprove in this particular article. 3c) Who is the main audience or who is source 10 aimed at? Source 10 is mainly aimed at an audience of an older mature group both male and female who particularly take an interest in science and history as the article has been printed in â€Å"Science Today† . Bibliography Konarad Spindler (1995) The Man In The Ice, Orion Books, London Chapter 13 Page 69-71 Chapter 15 Page 77-81 Chapter 17 Page 80-83 Toni Hurley, Philippa Medcalf, Jan Rolph (2000) Antiquity 1 Second Edition, Oxford University Press, South Melbourne Victoria, Australia Chapter 1 Page 5 Chapter 10 Page 103, 104, 113 Scott Fetzer (1991) The World Book Encyclopedia, World Book Inc, Chicago London Sydney Toronto Reference - B number 2 page 648 Left page right column. http://www.mummytombs.com/mummylocator/featured/otzi.htm Last updated 2000 http://dsc.discovery.com/convergence/iceman/iceman.html Last updated 2005 http://www.fashion-era.com/jewellery.htm Last updated 1999 http://www.vroma.org/~bmcmanus/clothing2.html Last updated 2003

Gatsbys Dream and Daisys Conflicts in The Great Gatsby by F. Scott Fi

Gatsby's Dream and Daisy's Conflicts in The Great Gatsby by F. Scott Fitzgerald Jay Gatsby, the central character of F. Scott Fitzgerald?s The Great Gatsby symbolizes the American dream. The American dream offers faith in the possibility of a better life. Its attendant illusion is the belief that material wealth alone can bring that dream to fruition. Through Gatsby, Fitzgerald brings together both these ideas. Jay Gatsby thinks money is the answer to anything he encounters. He has the best of everything. The fanciest car, the largest house, and the finest clothes. Jay has everything except the object he most desires, Daisy. Gatsby believes he can win Daisy over with wealth, that he could achieve the ideal she stood for through his material possessions. One look at Gatsby?s past and it could be seen that he was destined to get ahead in life. Mr. Gatz told Nick, ?Jimmy was bound to get ahead. He always had some resolves like this or something. Do you notice what he?s got about improving his mind? He was always great for that. He told me I et like a hog once and I beat him for it? (182). Gatsby?s determination to gain a large bankroll is a huge part of the American dream. He believes that once he achieved his financial goal it would lead to a better life. In America, the car is one of the greatest status symbols. Gatsby?s gorgeous machine is one of the most majestic cars created. Nick?s comments on the vehicle describe its luster, ?...and there in its monstrous length with triumphant hatboxes and supper-boxes and tool-boxes...Sitting down behind many layers of glass in a sort of leather conservatory we started towards town? (68). The use of the symbolic automobile can be seen as a demonstration of how a... ...ul. When he met Daisy, his dream was to be on a level with Daisy, and to show her what he had and to buy her love with materialistic things. This did not go off without a hitch, for Daisy had married Tom, and with that came love for him. Although Daisy told Gatsby she loved him, there was still her affection for Tom. The way the conflicts created by Daisy help the theme are numerous. The most significant way is that she is the central corruption of Gatsby?s dream. The dream began as a simple bid for happiness, yet Gatsby was corrupted by money. He wanted money, and he believed that money would make him happy. When he became rich, his dream then became focused upon Daisy. Daisy was the only thing (or at least he thought) between him and happiness. Bibliography: Fitzgerald, Scott F. The Great Gatsby. Simon and Schuster, New York. 1925.

Persuasive Essay Essay

When you rummage through your refrigerator what do you seek? A bag of chips, a fruity flavored yogurt, some buttery popcorn? Whatever it is, it all fills you up. Whether it is with a junky treat or something partially healthy. Whatever you choose, it impacts you. It affects the way you sleep, the energy you have, and your blood sugar. So the little discussion of picking a chocolate bar and an apple impacts you greatly in the long run. This is why you should start making healthier choices now when you are still growing. I must admit it is easier for me to choose eating junk food. It may seem yummy and delicious, but its not. Almost every single piece of junk food is either full with fat or artificial flavorings. Did you know that the McDonalds fries contain 610 calories and 29 grams of fat? If you ate a Burger King, meal that contains 1,800 calories, it would take you nearly 6 hours of intense bicycle riding to burn away the calories. The average American kid eats at McDonalds at least one time each month. Teenagers drink around the average of 760 cans of soda per year. And not only does junk food just add fat and other unwanted substances to your body, it also harms you. Obesity is the second cause of death in America. The consumption of sodas has increased the risk of diabetes. Junk food is the major cause of most heart diseases or failures. Junk food causes high cholesterol, which causes long-term damage to your liver. Wow, pretty scary right? Ways to decrease junk food consumption would be the next time when you are rummaging through your refrigerator stop and choose the vegetable section. Pick a banana, or apple. Or leave junk food off-limits until special days or weekends. There are multiple ways, but the biggest way is the next time something sugary is about to go into your mouth, stop and think about all the negative sides. Because not only does junk food affect your weight, it affects your future.

Internet Addiction Can Cause Physical Damage to the Brain, Just Like Drugs, Say Researchers

Internet addiction can cause physical damage to the brain, just like drugs, say researchers By  ROB WAUGH UPDATED:  07:42 GMT, 12 January 2012 Internet addiction disrupts nerve wiring in the brains of teenagers, a study has found – causing a level of brain damage normally seen in heavy substance abusers. Similar effects have been seen in the brains of people exposed to alcohol, cocaine and cannabis. The discovery shows that being hooked on a behaviour can be just as physically damaging as addiction to drugs, scientists believe.Brain scans showed significant damage to white matter in the brain, proving, the researchers claim, that ‘behavioural' addictions can cause physical brain damage in the same way as drug addictions. Internet addiction disorder (IAD) is a recently recognised condition characterised by out-of-control internet use. Sufferers spend unhealthy amounts of time â€Å"online† to the extent that it impairs their quality of life. Denied access to th eir computers, they may experience distress and withdrawal symptoms including tremors, obsessive thoughts, and involuntary typing movements of the fingers.Until now research on IAD has focused on psychological assessments. The new study, from China, used a Magnetic Resonance Imaging (MRI) technique to look at its effects on brain structure. Scans were carried out on 17 internet-addicted adolescents and 16 non-addicted individuals, and the results compared. In the IAD-diagnosed teenagers, the scientists found evidence of disruption to ‘white matter' nerve fibres connecting vital parts of the brain involved in emotions, decision making, and self-control.A measurement of water diffusion called ‘fractional anisotropy' (FA) was used which provides a picture of the state of nerve fibres. Low FA was an indicator of poor nerve fibre structure. The researchers, led by Dr Hao Lei from the Chinese Academy of Sciences in Wuhan, wrote in the online journal Public Library of Science O NE: ‘Our findings suggest that IAD demonstrated widespread reductions of FA in major white matter pathways and such abnormal white matter structure may be linked to some behavioural impairments. ‘In addition, white matter integrity may serve as a potential new treatment target.. ‘ Previous studies had shown abnormal white matter structure in the orbito-frontal regions of the brains of people exposed to alcohol, cocaine, cannabis, methamphetamine and ketamine, said the researchers. They added: ‘Our finding that IAD is associated with impaired white matter integrity in the orbito-frontal regions is consistent with these previous results. The scientists suspect the damage is caused by disrupted myelin, the fatty insulating sheath that coats nerve fibres and helps them to function. Commenting on the findings, Dr Henrietta Bowden-Jones, consultant psychiatrist at Imperial College London, said: ‘This type of research exploring the differences between normal b rains and brains of people who suffer from internet addictions is groundbreaking as it makes clear neuroimaging links between internet addiction and other addictions such as alcohol, cocaine and cannabis amongst others. ‘We are finally been told what clinicians suspected for some time now, that white matter abnormalities in the orbito-frontal cortex and other truly significant brain areas are present not only in addictions where substances are involved but also in behavioural ones such as internet addiction. ‘ Currently, internet addiction is officially classified as an ‘mpulse control disorder' rather than a ‘genuine' addiction.Further studies with larger numbers of subjects would be needed before consideration could be given to reclassifying it, said Dr Bowden-Jones. She added: ‘It is.. possible to consider this study as one of the seminal papers in determining how future generations of clinicians will view internet addiction. ‘ Read more:  ht tp://www. dailymail. co. uk/sciencetech/article-2085369/Internet-addiction-cause-physical-damage-brain-just-like-drugs-say-researchers. html#ixzz2QdsZxeo0   Follow us:  @MailOnline on Twitter  |  DailyMail on Facebook

Admission Essay with 4 sections Example | Topics and Well Written Essays - 2500 words

Admission with 4 sections - Essay Example In today’s business environment trends are changing quite dramatically and it is not possible to rely on experience only. Only professional education can help a person grow in potential in the realm of business and this is the main reason why I have opted for masters in business administration. This degree will help me cultivate newer ideas about management and will also aid the experience that I have accumulated over the years in supply chain management, project management, and manufacturing. Practical experience is very important in any field but I have realized that latest professional education of high standards can help me more in perfecting my management skills. I also believe that there is no age limit for acquiring education, especially in a today’s fast moving world. Trends are changing at a remarkable pace and newer techniques are changing the business environment on a regular basis. It is important to keep up with the latest trends and therefore at the age of 52 I have decided to enter into an MBA program. Age should not be a barrier for gaining knowledge especially if it can positively impact a person. I think that every learned human being can also contribute to the society. Education guides us in our social relationships and this positively impacts the society. I have chosen to pursue a master’s degree in business administration as it will help me in my professional life. Job market has become competitive and it is important to enhance our skills in order to gain a competitive edge over others. An MBA degree will put me above my competition as I have a vast amount of experience in management already. Learning the latest management techniques will help me improve my skills to a great extent and therefore I see my age as a positive point. My choice of Cheung Kong Graduate School of Business was not random. I was looking for an institution that will provide me with a high quality of education and at the

Managing People organisation Essay Example | Topics and Well Written Essays - 3000 words

Managing People organisation - Essay Example By 2003, Alstom Power Service had belted 13% of the market share of the power generation servicing industry and doubled their operating income from â‚ ¬ 200 million in 1999/2000 to â‚ ¬ million in 2003/4. Alstom Power Service grew from a non-entity to a major revenue earner for Alstom between 1999-2005. During this period after sales, service, provision of spares wing of the company with a workforce of 10000 that was considered a minor add on and low end service to the OEM business bloomed into a powerful arm of the company. The turnaround in the fortunes came by a disciplined and well trained work force meticulously following the strategies and goals laid down by its top management. The PESTLE analysis is a useful tool for understanding risks associated with market growth or decline, and as such the position, potential and direction for a business or organisation. The PESTLE Analysis is often used as a generic orientation tool, finding out where an organisation or product is in the context of what is happening out side that will at some point effect what is happening inside an organisation. The PESTLE Analysis Tool and Template http://www.rapidbi.com/created/the-PESTLE-analysis-tool.html#PESTLEtemplete accessed on ) Political: Alstom Power Service was structured into seven units with five units representing one country only operations. In were separated in six regions where five of them represented five countries and others for global operations. The five units had one core expertise such as gas, steam turbines, and boiler technology. Within two years Alstom Power Service segment represented a global region with all of the units showing mutual interdependence to satisfy core technology needs of the people. With each of its region either operating in many countries of the world, the Alstom Power Service was open to global competition. Headquartered in Paris, it is a French

Exam - 3 Essay Example | Topics and Well Written Essays - 1500 words

Exam - 3 - Essay Example nal integration with highly qualified management, external technical assistance, and good project communication (Applegate, Austin & Soule, 2009:317). Low structured-high technology projects: These refer to projects that are even more complex, considering that such projects entail the combination of low technology and unknown outcomes (Applegate, Austin & Soule, 2009:351). Thus the level of uncertainty is very high, since the expectations are uncertain, while the technology being used is novel and experimental, putting such projects at a great risk of project failure. To avert the chances of such projects failing, the tools that are necessary are the internal integration and the external integration tools, comprising of teams of highly qualified developers, and the excellent application f communication skills (Applegate, Austin & Soule, 2009:317). High structure-low technology projects: These are projects that have the lowest level of risk involved, since they comprise of well understood technology and well-defined outputs and user-requirements (Applegate, Austin & Soule, 2009:316). The essential tools for such type of projects include formal control of results and formal project planning. Low structure low technology projects: This are projects with low levels of risk, because the technology applicable is well known, so the only difficulty is the high rate of volatility of user requirements (Applegate, Austin & Soule, 2009:313). Such projects require the application of good project communication and excellent external integration as the tools to assist in the ever-changing user requirement. Before the incident: At this stage, the issues that need to be considered are the sound design of the project. Further, there also needs to be the consideration of the level of execution, where a high level of disciplined execution is required (Applegate, Austin & Soule, 2009:281). Further, it is important to have detailed documentation of all process and procedures, as

One of the most important issues concerning e-commerce is the privacy Assignment

One of the most important issues concerning e-commerce is the privacy and security of one's indentification and financail information - Assignment Example having login or password that enhances the security of the information passed between the customer and the business (McCarthy, Campbell & Brownstein, 2001). An overly secure environment looks into the security of the transaction by creating passwords and logins in order to ensure privacy and confidentiality of the details of the transactions. In cases where e-commerce involves financila transactions, the risk of loss of money becomes high hence making security issues key in e-commerce. However, both an open and overly secure environments have both advantages and disadvantages. There are various advantages of conducting business in open environments. First, users will not require login and passwords in order to navigate on the websites. Paying for items or making orders will not require one to give login for identification purposes. This makes the process easy and faster compared to a secure environment where login is required. The graphical user interface of open environments are simpler and easy to use hence cause customer satisfaction and convenience (Becker, 2008). Cost advantage also arises in an open environment. There is no cost involved in developing a secure environment thereby reducing the need to engage experts in developing the site. The costs of hosting such a website is also lower compared to that of an overly security environment which requires shrewd experts to develop. However, cost may arise where customers sue the business for protection purposes. On the other hand, browsing in an insecure open environment is characterized by various drawbacks. To begin with, the computers can be hacked thus infringing on private information. This may make the future transactions insecure and further cause loss of resources. Moreover, it would be easier to get computer virus attacks, which could stall operations and further cause loss of data that may be expensive to acquire. In addition, a company can be faced by innumerable cases from customers for violation

Landmark Decisions Assignment Example | Topics and Well Written Essays - 2250 words

Landmark Decisions - Assignment Example The rulings were important in shaping application of the constitution in practical terms (Plessy v. Ferguson) and also in securing the rights of the accused person in protecting his or her innocence (Miranda v. Arizona). Introduction In the Plessy v. Ferguson case, Homer Plessy challenged the Louisiana law requiring that black and white people ride in separate coaches on trains. His argument was that the 14th Amendment of the constitution was meant to guarantee equal protection and due process under the law. However the Supreme Court ruled that segregation under state law was constitutional as long as the facilities provided for the different races were equal. This â€Å"separate but equal† ruling sets the stage for segregation laws that stayed in force for the next 60 years. In the Miranda v. The Arizona Supreme Court held that an accused person’s confession was not to be admitted in court if it was found that he or she was not informed of their right to counsel or hav ing themselves protected against self-incrimination. It forms the basis of the Miranda warnings that are issued up to the present day before any interrogation by an arrested person is initiated (Landmark Rulings of the United States Supreme Court, n.d.). 1. The Plessy v. ... In passing the ruling, Justice Henry Brown noted that the â€Å"Separate but equal† statute merely implied a legal distinction between black and white and that it did not violate the Amendment because it could not have been intended to abolish distinctions based on race or to enforce social equality. As far as the majority Justices were concerned, as long as the statute did not discriminate against the black population politically and merely sought to enforce social order then it was legal and constitutional. This very narrow interpretation of the constitution was entirely in line with the thinking at the time and was accepted and endorsed by all except one of the judges of the Supreme Court (Amar, 2011). In the Miranda v. Arizona ruling, the appellant had objected to the use of a confession that had been made without the accused being made aware of their Fifth Amendment rights (the right to not involuntarily incriminate oneself) and also on this Sixth Amendment right (the rig ht to legal counsel, provided free of charge if the accused cannot afford it). The Supreme Court ruling was a landmark in the way accused persons are questioned prior to being charged in court. It also made the reading of the accused’s rights a mandatory requirement. Initially there was fear that this decision would lead to as one of the justices said, the setting free of killers, rapists and other criminals who would then go out and commit crime again but it also emphasized the doctrine of presumption of innocence, a key constitutional right (Schauer, 2013). 1A. In the Plessy v. Ferguson ruling, the lone dissenting voice was of Associate Justice John Marshall Harlan of Kentucky who held that the constitution is color

Alexander the Great from Macedonia Essay Example for Free

Alexander the Great from Macedonia Essay The cuisine of th Middle East has the same similarities as that of the Greeks for many reasons. According to history, Alexander the Great from Macedonia which is also known as Greece of todays world came to the Middle East in the 300 BC. This brought about many Greco influences into the lives of the Middle East people. Moreover, during the Roman Empire, the Greeks brought sweets and fruits to th region. As a matter of fact, there has been a continued trade of spices between the two regions that it has become a the spice center of the world. At the same time, the religion of the Middle east has a dominant role to play in their food traditions. Christianity in particular came from the Greek tradition. In Israel, the cuisine is considered to be international because of the diverse immigrants in the country. These immigrants range from countries like Greece to Turkey to Spain and to North Africa which influenced the way Israelites cook and prepare their food. At the same time, the North African cuisine such as that of Libya, Algeria, Morocco, and Tunisia share similarities with most the Arabic tradition because of the Islamic conquest that happened in the 7th century. Most of their cuisines are influenced by the Arabs and the aboriginal peoples of the the region which are called Berbers. In addition, Egypt has large influence geographically. It is situated in North Africa which carries with it an Arabic tradition and culture. North Africa has always been considered Middle Eastern and Mediterranean in nature because of its geographical location. 4. Four of the most famous food in West Africa are Yassa, Sauce Canny, Diebou Dien, and Yam. The Yassa is made out of chicken or lamb with a citrus or a lime in it as a flavoring. It could also be made with fish or vegetables. The saucy Canny is made out of onions, garlics, and shallots which is mainly used as an accompaniment to may of West Africas dishes. The Deibou Dien is composed of fresh and dried fish with onions and tomatoes. It also has as many vegetables as possible such as an eggplant, a manioc, turnips, white radish, cabbage, and carrots. In East Africa, the common foods are Niker Kebboh and Alecha. Niter Kebboh is made up of butter with spices like ginger, garlic, and cinnamon. Alecha on one hand is a stew made of chicken or beef or other kinds of meat. It is accompanied with bread. It is usually dipped into the spicy dishes and once its already soaked up the it is lifted into the mouth. 5.

The Impact Of Social Divisions Social Work Essay

The Impact Of Social Divisions Social Work Essay Social Workers work with some of the most disadvantaged and vulnerable people in Society, those who have been possibly subjected to oppression in their daily lives. Most would agree that Social Work is a diverse and shifting activity (Jones 200241) in response to the situations presented within society. The society that we live in can be seen as one with many divisions, due to individual difference, people are categorised in due to these differences such as gender, race, class, age and disability. These Social Divisions can result in certain groups being oppressed. Barker (2003306-307) defines oppression as The social act of placing severe restrictions on an individual, group or institution. Typically a government or political organisation that is in power places these restrictions formally or covertly on oppressed groups so that they may be exploited and less able to compete with other social groups, the oppressed are devalued exploited and deprived of privileges by the individual or group that has more power. Oppression can be fully understood through attention to race, gender, class, disability, sexuality and age. Society can attribute to these differences by defining people and their roles based on their different experiences in relation to the power, status and opportunities in society. Northern Ireland is seen as a multi-cultural society with inhabitants from many different backgrounds and cultures. The roles and expectations that society assumes for different group of people is immersed on a cultural level, thus creating common values about what is normal which creates perceptions of social norms. Through these perceptions of social norms oppression comes to the forefront. Recurring discrimination leads to oppression. Thompson (199810) says this is: inhuman or degrading treatment of individuals or groups; hardship and injustice brought about by the dominance of one group over another, the negative and demanding exercise of power. Oppression often involves disregarding the rights of an individual or group and is a denial of citizenship. It is important that it is recognise that oppression is not intended solely to refer to situations where a powerful person or group exerts tyranny over others it also refers to the structural injustices that can arise from often unintentional oppressive assumptions and interactions which occur as a result of institutional and social customs, economic practices and rules. (Clifford and Burke 2009) For the purpose of this assignment I am going to focus on racism and the oppression faced by Travellers as an ethnic minority group. Travellers are an indigenous minority in Ireland and enjoy a distinctive culture, value system and common language. (OConnell, 2006:4) Travellers nomadic lifestyle follows a routine based on economic practices and religion. According to the Government, Travellers have shared histories, a nomadic way of life and distinct cultural identity (Department of Justice 2005; Cited by OConnell 20064) One notable feature about the discourse of Travellers is the tendency to associate traveller oppression with the terms discrimination and prejudice and not racism, a tendency which is reflective of a broader resistance among some members of the Irish public and some policymakers and politicians to naming the treatment of travellers as racist. (Exchange House Travellers Service, 2005, www.exchangehouse.ie) (accessed 14/10/10) The failure to acknowledge traveller oppression as racism may be stemming from failure to acknowledge travellers as a distinct ethnic group. While travellers are visually racialised in society by their normandism, they were also marked through their physical, not structural whiteness. This failure to associate the marginalisation of travellers in Irish Society with racism supports a false understanding of racism as pertaining exclusively or primarily to people of colour (Downes Gilligan 2007249) despite definitions such as Burke and Harrisons (2000 283) who believe: racism is a multidimensional and complex system of power and powerlessness, a process in which powerful groups are able to dominate, which can be seen in the differential outcomes for less powerful groups in accessing services in the health and welfare, education, housing and the legal and criminal justice systems. This notion of power can demonstrate the segregations in society, and can heighten the oppression faced by those of ethnic minority groups. The development of racial ideology does not reflect the state of knowledge about racial differences but an aspect of social conflict.'(Ely and Denny 19874) Racism is a negative term with negative connotations and can be seen as a socially constructed ideology rather than a biological entity. (Thompson 2006) The impact of racism on ethnic minority groups can be detrimental, it can place many restraint on the lives of the individuals such as being restricted in what services they can avail of, the lack of knowledge about the provisions and opportunities available to them. Racism damages those it oppresses socially, economically and politically. (Dominelli 200865) Thompson (1993, p19) states that: P refers to the personal or psychological; it is the individual level thoughts, feelings, attitudes and actions. It also refers to practice, individual workers interacting with individual clients, and prejudice, the inflexibility of mind, which stands in the way of fair and non judgmental practice. C refers to the cultural level of shared ways of seeing, thinking and doing. It relates to the commonalities, values and patterns of thought and behaviour, an assumed consensus about what is right and what is normal; It produces conformity to social norms, and comic humour acts as a vehicle for transmitting and reinforcing this culture. S refers to the structural level, the network of social divisions; it relates to the ways in which oppression and discrimination are institutionalised and thus sewn in to the fabric of society. It denotes the wider level of social forces, the socio-political dimension of interlocking patterns of power and influence. At the Personal Level Travellers can be seen to be oppressed in many ways, the impressions that Travellers are dirty, criminal As a minority group, Travellers suffer discrimination and oppression; they are marginalised and excluded by people of the settled community. Poverty is seen to be part of daily living within the travelling community and many of the settled community feel that it is due to their Normandic way of life and that it could be solved by settling down and getting a job. (De Burca Jeffers 1999; Cited in Downes Gilligan, 2007:249) Rather than offering a structural explanation for traveller poverty, or an understanding of these experiences from the travellers point of view, the views and interpretations of the dominant cultural group are usually imposed on travellers. (Downes Gilligan 2007) However the oppression faced by travellers cannot be seen just from a personal point of view, it needs to be viewed in a broader context. Racism manifests itself in many different ways in society. Thompsons (2006) PCS model provides an understanding to how racism des so; it can be seen to operate at three different levels, the personal, cultural and structural. Clifford and Burke (200918) believe that Oppression operates at both structural and personal levels at the same time. Since the formation of the Welfare State many changes have come about which have resulted in positive actions in attempting to challenge racism and the oppression faced by people in Society. Social Policy plays an important part in promoting integration in society. One of the functions of the Welfare provision in general, is to promote the integration of individuals in society. (Oliver 199678) These policies may be interpreted as responses to perceived social needs. The policies evolve within an environment where problems come to the forefronts that are seen to require political solutions and pressures occur for new political responses. (Hill 2009) Social Work practice is transforming through the creation of social relations, fostering equality and justice in moving toward an anti- racist approach, a political stance against racism is adopted on the personal, institutional and cultural levels within policies, practice, education and Social Work organisations. (Dominelli, 2008) OConnell (20065) states that Travellers have been victims of violence and intimidation and have been subject to exclusion from services, giving rise to many cases under the Equal Status Act. This Act covers discrimination on the grounds of gender, race, age, marital status, family status, religion, sexual orientation, disability and membership of the Traveller Community. Deconstructing power relations and privileging within professional relationships can begin the processes of changing professional and organisational structures. Dominelli (2008:77) The Traveller Education strategy (2006) seeks an end to separate Traveller provision in education to be replaced by inclusive provision in main stream services. The need to respect Travellers rights is a logical element of the new human rights and equality architecture established since 1998: the creation of an Equality Authority to promote equality, an Equality Tribunal to hear discrimination cases, the National Consultative Committee on Racism and Interculturalism (NCCRI) to give expert advice on these issues, and the Irish Human Rights Commission (IHRC) to promote human rights. Ireland has adopted new anti-discrimination legislation (1998 Employment Equality Act and 2000 Equal Status Act), and most recently the State has announced a National Action Plan against Racism (Department of Justice 2005). Anti-racist initiatives are reflected in Social Work education and practice, many Social work organisations engaged with what is known as Race Awareness Training. These initiative target Social Work education as well as service delivery. CCETSW implemented an anti racist policy which was aimed at looking at ways to educate student and practitioners of anti-racist practices. (Llewellyn 2008)