Make a Spinning Steel Wool Sparkler

Steel wool, like all metals, burns when enough energy is supplied. Its a simple oxidation reaction, like rust formation, except faster.  This is the basis for the thermite reaction, but its even easier to burn a metal when it has a lot of surface area. Heres a fun fire science project where you  spin burning steel wool to create a fantastic sparkler effect. Its simple  and makes an ideal subject for science photographs. Spinning Steel Wool Sparkler Materials You can get these materials at just about any store. If you have a choice of steel wool pads, go for ones with thin fibers, since these burn the best. a pad of steel woolwire whiskheavy string or a light rope9-volt battery What You Do Gently pull apart the steel wool a bit to increase the space between the fibers. This allows more air to circulate, improving the effect.Put the steel wool inside the wire whisk.Attach a string to the end of the whisk.Wait until dusk or dark and find a clear, fire-safe area. When you are ready, touch both terminals of the 9-volt battery to the steel wool. The electrical short will ignite the wool. It will smolder and glow, not burst into flame, so dont be too concerned.Clear the area around you, hold the rope, and start spinning it. The faster you spin it, the more air youll get to feed the combustion reaction.To stop the sparkler, stop spinning the rope. You can dunk the whisk in a bucket of water to make sure its completely extinguished and to cool the metal. Taking a Great Spinning Steel Wool Photograph The effect can be used to produce truly amazing images. For a quick and simple picture, just use your cell phone. Turn off the flash and set the exposure for a few seconds or longer, if that is an option. For a serious photograph you can proudly display on your wall: Use a tripod.Choose a low ISO like 100 or 200, since there is a lot of light.Select an exposure time from a few seconds up to 30 seconds.For really cool effects, work on a reflective surface, like water, or spin the steel wool inside a tunnel or arch. If the area is enclosed, the sparks will outline it in your photo. Safety Its fire, so this is an adult-only project. Perform the project on a beach or in a parking lot or some other place free from flammable material. Its a good idea to wear a hat to protect your hair from stray sparks and glasses to protect your eyes. Need more excitement? Try breathing fire!

Call Of The Wild By Jack London - 1386 Words

Two of Jack London’s most famous stories are Call of the Wild and To Build a Fire. Call of the Wild is a novel about a dog named Buck, who is stolen away from his home in California and sold in Canada to become a member in a dog sled team. Then Buck learns the law of club and fang, and he becomes the leader of his team and eventually breaks away from captivity to become a wild dog roaming forest. To Build a Fire, on the other hand, is a short story about a man who is traveling through Canada in very cold temperatures. His hands and feet go numb, and he falls through the river. In the end he freezes to death. Both Call of the Wild and To Build a Fire have some things in common, but they also have a lot between them, as you will see soon. One of the main things that these two stories have in common is their setting - their physical setting, to be exact. (This might actually be from part of Jack London’s experiences, when he went to the Yukon to search for gold. This sentence seems kind of out of place. What do you think? )Both Buck and the unnamed man are set into a hostile, foreign environment (which one goes first, hostile or foreign?) full of biting coldness and rough trails. â€Å"Another lesson. So that was the way they did it, eh? Buck confidently selected a spot, and with much fuss and waste effort proceeded to dig a hole for himself. In a trice the heat from his body filled the confined space and he was asleep.† When Buck was in California, he had no need of worrying aboutShow MoreRelatedJack London: The Call Of The Wild550 Words   |  2 Pages Jack London: The Call Of The Wild Well the main character is buck. He was born on a judge’s ranch in Mexico. He was the king of the ranch, everyone loved him. Them one day a gardener took him for a walk, and he was sold. He fought the man that bought him; he was stuffed in a cage. Buck is a huge half breed saint Bernard, and Scottish shepherd. He Is sent to Alaska and sold for a sled dog. He goes through several different owners. The story takes place in the late 1800’s, during the gold rushRead MoreCall Of The Wild By Jack London1448 Words   |  6 PagesCall of the Wild is a novella written by Jack London that is ironic about life and the way we look at it. We look at life as humans and other things are just living in our world, that nothing else has a say in the world because we do not speak the same languages. Example of this is how we â€Å"own† dogs, cats, horses, etc; we do not â€Å"own† them, they are their own being with goals of their own. We may not be able to understand what they are saying or what they are thinking, but as London explains throughoutRead MoreThe Call Of The Wild By Jack London802 Words   |  4 PagesThe novel The Call of the Wild is written by Jack London. The novel is known as an adventure fiction; it is known as an adventure fiction because it is based on an adventure by London, but is put into a fictional reading. This novel is told about a dog and his life struggles, but it is based on an adventure taken by London. This novel is important to us because it gives us an insight on how important it is to fight for what you want, and defend your place in life. The theme of this novel is to workRead MoreThe Call Of The Wild By Jack London1396 Words   |  6 PagesThe Call of the Wild is a novel by Jack London, and is a very interesting fiction novel that contains elements of happiness, sadness, failure, and triumph(with a hint of anger). This book shows the strong bond between man and beast, and helps the reader understand the strong loves shared(and lost). This book can show how change affects someone, and how it can affect the people around them. This book has a lot of important morals, which can teach the reader patience, sorrow, and true compassion. TheRead MoreJack London and His Call of the Wild1150 Words   |  5 Pagesof the parts of his nature that were deeper than he, going back into the womb of Time. - Jack London, The C all of the Wild, Ch. 3 (Jack London Quotes). This quote summarizes the success of Jack London’s writing career in one simple sentence. London’s success and inspiration for his naturalist style can be accredited to the way in which he was raised, and his experiences during his lifetime. Jack London, was born John Griffith Chaney on January 12, 1876 near San Francisco, California. His motherRead MoreThe Call of the Wild, by Jack London985 Words   |  4 PagesLondon introduces the only other companion for the man on the trip, the dog—a native husky with a heavy coat of fur, which has adapted to survive the dangers of the cold wilderness. Unlike the man, the dog does not have a â€Å"sharp consciousness of a condition of very cold such as was in the man’s brain,† but instead the â€Å"brute had its instinct† (London 630). London contrasts the man’s intelligence with dog’s instinct, which doesn’t use human measurements to show temperature. The man pities the dogRead MoreThe Call of the Wild by Jack London Essay1143 Words   |  5 PagesThe Call of the Wild by Jack London The title of the book is The Call of the Wild and was written by Jack London in 1903. He was the son of an Irish-American astrologer and his mother was Flora Wellman, the odd one out of a well to do family. They lived a life of poverty in Pennsylvania. Jack read a lot and at the age of fifteen left home and travelled around North America as a tramp. On charges of vagrancy, he spent 30 days in prison. After educating himself he managedRead MoreSummary Of The Call Of The Wild By Jack London1908 Words   |  8 Pages Ms. Stone English 10 H 11 November 2016 Journal Entry #1: The Call Of The Wild, by Jack London 1. Section Summary A large dog, named Buck, lives on a big estate in the heart of Santa Clara Valley. While in the midst a famous gold rush in Klondike, Canada, many men need sled dogs to get around on the snow. Buck does not realize the great fear that he is in while living during this time. Manuel, a gardener on the estate that Buck lives on, gambles Buck to another man and loses. Buck beginsRead MoreAnalysis Of Jack London s The Call Of The Wild 1306 Words   |  6 Pagesdifferent literary movements. Authors choose the writing style they want, and whether or not to be in a movement. Jack London was one of these authors. He chose to be a part of the naturalism movement. Naturalism is a literary movement with the belief that humans and animals being shaped by their environment. He then chose to use indirect discourse in one of his most popular books The Call of the Wild. Free Indirect Discourse is when the reader knows the thoughts of the main character while having a thirdRead MoreWilderness in Ca ll of the Wild by Jack London Essay573 Words   |  3 PagesSymbolism Many of the characters in The Call of the Wild symbolize specific qualities. One example of this is Mercedes. She represents greed and being spoiled. Mercedes enters the wilderness clueless to what toll it will take on her. â€Å"†Undreamed of!† cried Mercedes, throwing up her hands in dainty dismay† (73). This quote shows that she was expecting (and hoping) for a more pampered way of life out in the Klondike. Mercedes could also represent the unpreparedness of most of the people going to

Comparing the Philosophy and Presidency of Jackson and...

Jackson and Jefferson: Philosophy and Presidency The presidencies of Andrew Jackson and Thomas Jefferson were based on similar political philosophies. Both men believed in the common man having a voice in government, and opposed too much power being given to the federal government. Both were educated men, with an extensive knowledge of the law, who believed that an agricultural based economy was the key to AmericaÂ’s economical growth. However, since they were both planters who owned slaves, and Jackson signed the Indian Removal Act, it was obvious that their philosophy of defending the common man did not pertain to minorities. Jefferson was raised on a wealthy tobacco plantation, and Jackson, although born poor, was raised by a†¦show more content†¦Jefferson conceded that foreign affairs and national defense were best controlled by the power of a large central government, but stood by his convictions that domestic affairs should be handled at a state level, common people should have power over their state governmental policies. (Boyer, et., al., 2008) The controversy of how he can side with the common manÂ’s rights, and yet be a slave-owner is justified by his belief that African people did not know how to survive without the white man, their differences of culture and lack of independence would make living in AmericaÂ’s white society difficult, and because he treated his slaves in a humane manner, he felt he was giving them an acceptable existence in our country. (planetpapers.com) Jefferson felt that education was an important factor in attaining freedom. An educated man was less likely to be susceptible to being corrupted due to ignorance of what justice consists of. In his later years, one of his many accomplishments was the founding of the University of Virginia, which compounded his belief that education was a vital path on the road to freedom. (planetpapers.com) Jackson also rallied for the common man, but his ambitions stemmedShow Mor eRelatedAndrew Jackson Vs. Jacksonian Democracy1142 Words   |  5 PagesUsing the third chapter of The American Political Tradition analyzes the career of Andrew Jackson and the concept of â€Å"Jacksonian Democracy.† and other source materials. I will compare and contract Thomas Jefferson and Andrew Jackson. They both being influential political figures in two very different eras. Each formed their own democracy that helped shape the way we think about American government. Consequently, they had their differences, yet they also had their similarities. From many viewpointsRead MoreThe Whig Theory And The Federalist Party1823 Words   |  8 Pageswas one brought forth by the whig party. The whig party was established during the Jacksonian presidency. â€Å"Historically, the label derived from the British political party that opposed the power of the king and supported parliamentary supremacy† In the United States they carried over that type of support. They supported congressional supremacy, and during the age of Jackson they thought that President Jackson had too much power. They believed that the power of the president had been cautiously expandedRead MoreFeds vs Anti-Feds3174 Words   |  13 PagesHamilton Vs. Jefferson December 29, 2006 by Ando hamjeff.jpg I had intended to post Part II of the WWI question last night, but got caught up doing movie reviews on Life of Ando. So to slake your ravenous historical thirst in the meantime, here is my assignment from my history class this past week. If you’re really into American history and how the politics of the early Republic shook out, Jefferson vs. Hamilton is a great study. It’s also a little, I guess comforting, to know that as bad asRead MoreLogical Reasoning189930 Words   |  760 Pagesupdated: April 26, 2016 Logical Reasoning Bradley H. Dowden Philosophy Department California State University Sacramento Sacramento, CA 95819 USA ii iii Preface Copyright  © 2011-14 by Bradley H. Dowden This book Logical Reasoning by Bradley H. Dowden is licensed under a Creative Commons AttributionNonCommercial-NoDerivs 3.0 Unported License. That is, you are free to share, copy, distribute, store, and transmit all or any part of the work under the following conditions:Read MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesHistory 53, no. 3 (1993): 575– 600; Klaus J. Bade, â€Å"German Emigration to the United States and Continental Immigration to Germany in the Late Nineteenth and Early Twentieth Centuries,† Central European History 13, no. 4 (1980): 348–377; James H. Jackson, Migration and Urbanization in the Ruhr Valley, 1821–1914 (Atlantic Highlands, NJ: Humanities Press, 1997). 35. Javier Silvestre, â€Å"Internal Migrations in Spain, 1877–1930,† European Review of Economic History 9, no. 2 (2005): 233–265. 36. JamesRead MoreManaging Information Technology (7th Edition)239873 Words   |  960 PagesSAP Implementation CASE STUDY III-6 BAT Taiwan: Implementing SAP for a Strategic Transition CASE STUDY III-7 A Troubled Project at Modern Materials, Inc. CASE STUDY III-8 Purchasing and Implementing a Student Management System at Jefferson County School System CASE STUDY IV-1 The Clarion School for Boys, Inc.– Milwaukee Division: Making Information Systems Investments CASE STUDY IV-2 FastTrack IT Integration for the Sallie Mae Merger CASE STUDY IV-3 IT Infrastructure

Sports And Sports Of The Roman Empire - 1362 Words

There is no question the Colosseum was a hotspot for Roman entertainment. The Roman citizens considered the games to be thrilling and anticipated them highly. The book The Colosseum states, â€Å"Sports played an essential part in the Roman Empire. With their ability to assimilate, the Romans transformed the ritual nature of Greek sports into a spectator entertainment†. The Romans, by turning Greek sports into spectator sports, influenced these sports by including their ideal values and virtues. The athletes and sports of the Roman Colosseum were culturally symbolic and reflected idealistic virtues in ancient Rome, including bravery, strength and endurance, and social class. The gladiator sports in Ancient Rome’s Coliseum showcased Roman society’s commitment to the value of bravery. The book The Colosseum states, â€Å"†¦ and because the audiences liked bravery, they also taught them how to die fearlessly.† The athletes all needed courage to participate in the games. Chariot racing, for example, was entertaining to the crowd because it was a dangerous, risky sport played by the athletes (personal.psu.edu). The chariots were designed to be â€Å"as light as possible† (personal.psu.edu); because of this, the dangers of chariot racing increased, as drivers were thrown onto the floor of the arena, stepped on by the horses, or trapped underneath overthrown chariots. Some were even dragged to their deaths (personal.psu.edu) .The athletes needed courage to even step foot into the arena knowingShow MoreRelatedWho Had More Influence On Shaping The Athletics / Sports853 Words   |  4 Pagesathletics / sports past and present in the western world: the ANCIENT GREEKS or the ROMAN EMPIRE? Explain your choice in detail. In the Western World, the people who had more of an influence on the shaping of athletics and sports in the past and the present happened to be the Roman Empire. Although most to all of the sporting activities and views on athletics did originate from the Ancient Greeks, the Roman Empire had a monumental impact on not only the advancement of sport andRead MoreThe Roman Spectacle Of Ancient Society891 Words   |  4 PagesThe Roman Spectacle Today one can be a spectator in every sport via sports networks, and billion dollar stadiums, and arenas. While modern day sports vary drastically and so do their playing fields, in the Roman Empire one sport reigned supreme the sport of Chariot racing. Few forms of entertainment enjoyed as great of a level of devotion and longevity than that of Chariot racing. The sport of chariot racing was an integral part of Roman society and wherever the Romans went, chariot racingRead More Sports them and Now: Roman times Essay939 Words   |  4 Pages SPORTS THEN AND NOW ROMAN GAMES AND MODERN TIMES nbsp;nbsp;nbsp;nbsp;nbsp;Throughout history, sports have evolved into todays organized professional elite sports. Through certain periods in history sports were very different then they are today and meant very different things to the cultures in society of those times. During Roman periods people did not take part in organized team sports as they do today. In modern times most of the popular sports of the day have professional counterpartsRead MoreThe Wrestling Of Amateur Wrestling1178 Words   |  5 Pagescountry. Amateur wrestling was one of the original sports played at the Ancient Olympic Games. At the 708 B.C games, wrestling was the final event in the traditional Pentathlon. It was the deciding discipline to decide who won the Pentathlon. As the Roman Empire was in the rise, and the violence games they played were in the rise, the Greeks were concerned that their sport would be eradicated, so they designed the rules of what is now called Greko-Roman Wrestling. Wrestling in Ancient Rome was partRead MoreHistory of Physical Education Essay1326 Words   |  6 Pages Physical education is defined nowadays as a â€Å"systematic instruction in sports, exercises, and hygiene given as part of a school or college program† (Park). When most people think of the term â€Å"physical education† they think of it as â€Å"a broad, inclusive term comprising the fields of physical education, health education, safety education, athletics, recreation, dance education, kinesiology and so on† (Zeigler 1). It may sometimes be referred to as physical training or gym class and mainly isRead MoreHow The Ancient Greeks And Romans Still Influence Our Modern World869 Words   |  4 PagesIt is important for students to understand how the ancient Greeks and Romans still influence our modern world. Ancient Greece was the birthplace modern mathematics, science, philosophy, architecture, literature, theater, art, architecture, Democracy, Law, and competitive sports. The term mathematics was invented by Pythagoras. It means that which is learned. In turn, mathematical theories were applied to building the great architecture of Greece. The great Greek temples are visual representationsRead MoreThe Geography Of The Greece And Roman Empires967 Words   |  4 PagesThe geography of the Greece and Roman Empires seem really similar, both on the coast lines of the Mediterranean Sea. But they are really different in terms of land and what crops they can grow. The Greece Empire while on the Mediterranean Sea had a vast problem with the weather conditions that the sea brought, many earthquakes, hurricanes and volcanoes. They also faced deep valleys and large mountain terrain. This land was not easy to farm wheat but it was a great place to grow olives and grapesRead MoreMain Functions of the Games in Ancient Rome Essay1337 Words   |  6 Pageskinds of games that took place in ancient Rome were those of ludi scaenici (theatre and plays) and those of ludi circenses (sports). This evaluation of Roman games will concentrate on the sports side of Roman entertainment due to their much higher popularity i.e. chariot racing and the gladiators. Chariot racing is one of the oldest spectator sports in Rome dating back to at least 6BC. The races started to celebrate religious festivals, the very first recorded one was theRead MoreThe Roman Colosseum Of Rome1153 Words   |  5 Pagesthe granddaddy of them all, the Roman Colosseum. This is potentially the most famous monument to survive the classical period. Today, the Colosseum is one of Rome’s most popular tourist attractions, attracting millions of visitors every year. This massive amphitheater is located in the center of Rome, Italy. During ancient roman times these massive amphitheaters were commonly placed around cities. â€Å"Eventually there were well over 250 amphitheaters in the Roman empire† (Hopkins). However, no other amphitheaterRead MoreEtruscan Culture, Architecture, Art, And Religion936 Words   |  4 Pageshad on early Roman history. Site a minimum of four examples. The Etruscans and Greeks influenced the Romans in many ways. Some examples of these influences can be seen in entertainment, religion, architecture and politics. The Romans had the gladiatorial sports for entertainment while the Etruscans also had a sport of gladiatorial fighting. The religion of Romans was a polytheistic one, which means they believed in many Gods like the Greeks did, the only difference is that the Romans changed the Gods

Fashion Retail Management

Question: Discuss about the Fashion Retail Management. Answer: Introduction The case of Burberry not only highlight the struggle of a company to evolve which lost focus on its roots but not to forget the very remarkable role of unwavering executive that turned the lights on for Burberry. As in the case we observed a brand which lost the platform of its business with the aim of bring luxury to the omnipresence state and that was time which brought setback to Burberry business. After the new CEO Angela stepped in, she observed that top notch employees of the company were not promoting anything about Burberry as they do not own anything under thing brand and as a CEO, she easily analyzed the unspoken truth about the business situation of the Burberry. Burberry had around 23 licenses under which different products were being sold around the globe but there was no focus on its core strengths area- Trench coats. In the beginning, trench coats were its iconic wear but now company was not realizing anything on them. The only focus on leather goods and modest luxury clothing did not brought enough cash on the financials of the Burberry. Re-invention of the any brand is the world of competition is not easy process because it involves a complete refreshment of product lines with the aim of connecting the products with the customers. Burberry was mainly concentrating on the competition whereas to regain its brand value, it should have fostered its areas of strength. The case of Burberry also highlighted that for all business aiming to showcase themselves to be brand icon need to stick to the core of their business. Every business start with something exclusive and if they move ahead leaving the roots, it is nearly impossible to form a structured brand no matter how much is the investment made. The recovery plan strategies need to optimize the best resource Burberry had it from base. Business experts believe in the power of innovation and as per business needs and goals, accordingly installation of strategies should be the priority. (Brooks, 2013) Strategies Issues For Burberry, there were voluminous unsolved questions which need answers soon because future of the business was at stake and there was no strategy of comeback. The sales were highly impacted and questions were raised on the direction of the business. Superfluous interrogations were about what Burberry was selling, to whom was selling and who they were competing. All business activities are different and management need to analyze to understand the thin line difference between critical and strategic issues. (Halter, 2010) Major strategic issues that triggered business problems in Burberry are identified as follows: Burberrys efforts to be omnipresent-Though Burberry was presenting the face of luxury in the luxury sector which was growing in tremendous way, the company did not earn well because in the efforts of being present everywhere in the world, it was no more luxury. Due to this, elite customer base moved away from Burberry and financial situation was at stake. There was around 23 licenses with Burberry and under those different licenses. Product being sold were like Kilts, dog cover ups, leashes and so on. Though these products were bringing usual revenue for the business but again these products were generic and not highly exclusive. (Sherman, 2009).Consumer anticipation is the high when products are exclusive and are available at specific outlets or stores. Burberry was not making efforts to be have selected products and be at only good real estate locations to optimize on customers available on such locations. Burberry lost its charm by having something for everyone and being at locati ons without elite crowd. In marketing positioning of products is a crucial thing. Not sticking to the core business line-The business of Burberry did not enjoyed many advantages in spite of its rich growth history of trench coats. The core strength of the business was its iconic wear trench coats but Burberry didnt capitalize it and thus lost its focus from being a luxury brand to something else that later did not proved fruitful. The valuable assets of the company were ignored and profits were very low as compared to competitive firms such as LVMH, PPR. When company was selling trench coats initially, they became famous in short period. The fabric of the trench coats was unique and this was produced at the Yorkshire facility of Burberry but both, this location as well as the fabric produce were ignored and problems were invited. The unique business line which was core of the business soon became very down and just contributed one-fifth to the total sales. The advantage of central focus was lost. It is not always beneficial to go for more leaving the core behind. Prospects of new venture need to scrutinize before the final move is taken. (Waite, 2002) Lack of one attribute consistency- One of the unique feature that every brand possess is uniqueness of the products or services. For example, Macdonald restaurant will have the nearly same taste of burger and courtesy of the staff will be similar to each other no matter which restaurant you step in across the globe. Burberry didnt had same kind of consistency in relation to the products it was selling. Every time a customer would visit stores of Burberry at different locations, the experience of each store was different whether it be sales associate ability, infrastructure, and product line and so on. This was a major hurdle in the line of Burberry to be a brand. It is not always that customers will share same value across the globe there could be conflicting viewpoints so branding is a thoughtful process and the best that can be made common is superior quality. (Holt, Quelch and Taylor, 2004). Recovery Plan Recovery plan of Burberry was not easy as expected because some breath-taking decisions were required and they made the road to better future clearer. There was need to look back to the roots and actual problems were figured out. Efforts started to revive the core strength of the business and later, this proved worthy enough to be called as brand Burberry. The new CEO, Angela took all steps to regain focus of the business and she stood by her vision of bringing back charm which was lost. Angela made it sure that lead in the category of newcomers was captured. Whether the business is small or big, it do not matter because one have to compete for business continuity and there needs planning for the same. Business continuity is one thing on which recovery plan is actionable. (Lindros and Tittel, 2013). Steps implemented in recovering the lost focus of the business: Getting back to the basics- Since we analyzed that Burberry lost its core strength and concentrated only on competition, now was the time to get the basics right. The Burberry top management under the vision of Angela started the efforts to bring trench coats back to its product line and present the come through well-established marketing campaign. To reinforce rich heritage of Burberry, the goal was set to put weight on progress of core luxury products and everything in the business should relate to core of the business. Share, Engage and Involve-The change was not be overnight possibility for Burberry and management knew it. Angela had a clear and big picture in her mind and this picture was about bringing drastic opportunities to the business. She conveyed the message and confirmed that change makers of Burberry are through with what they are doing and how they will be doing. In a nutshell, recovery mission with effort based vision was shared, people got engaged with the enthusiasm of the CEO and time was near to see the expected results. Bringing in Christopher Bailey was thoughtful move and all the products of the Burberry were passed through his eyes which were sharp with fashion. (Rose, 2015) Shaking decision of layoffs and closures was right move- Closing factories of New Jersey and Wales, people lost jobs and these all decisions were never without controversies. Closing few outlets was must have step to move towards branding of the business. Closing the factory which was only producing polo shirts was not a loss and the capital and human resources were invested in Castleford facility to produce the core products. Questions were raised by shareholders, government with the position of the firm but all was handled well by the CEO with her strategies and revival plan and we all know, rest is history. Change in the corporate structure- The changes made were big enough and now was the time to reflect those changes through set mechanism. To do this, shift was made from Burberrys historical structure to new classical and it was necessary because new things packed in old packets will never be sold. There are always different legal formalities associated with corporate structures of the business and several criterias need to be evaluated. (Khwaja, 2013) A functional expertise was hired to strengthen the retail activities and sales people were trained. The target of training was also to ensure that sales people do not neglect customers, not just target on selling regular products and the purpose of training proved worthy. Sales associates know that selling a unique product was way better than putting efforts on numerous budgeted items. Recent Strategies Implemented After the revival of Burberry and now as a brand, it understand well that being stagnant in the fashion industry will bring them back in menace, they already dealt with. In business word, there is no certainty is respect to markets and its reactions Highly profitable businesses can get eroded if there are no back up strategies. (Toner, Ojha, Paepe and Melo, 2015) To manage challenges of the competition and other factors, Burberry implemented following strategies to keep the momentum of growth on and enjoy the perks: Focus on product line areas: Burberry have always believed in its products. Products are the groundwork of growth and efficiency goals. The company have set its focus on end to end category management of key products with the aim and target of inventiveness towards both heritage and fashion. After the recovery of trench coats, the next area of force which is drive the company is bags. Burberry believe that they need to infiltrate more into the section of bags which in future will turn beneficial for the financial health of the company. (Burberryplc.com) Optimize Channels- The purpose of this strategy is to cover all the market routes whether making sales online or offline, whether selling products through own stores or third parties. Burberry have put customer as center point for its activities with the aim of maintaining customer loyalty and their retention. Enhancement of the services and effectively managing the profile of existing customers and warm welcome of the new leads put a point that the company has come all the way to create happy customers. (Burberryplc.com) Investing in digital-Today technology is moving the world and being digitally advanced will add up the value of the firm. Burberry made investment in Burberry.com and this platform delivered strong growth. Burberry provided the customers with the opportunity to view all its products, varieties available with locations with enhanced delivery. This provided customers with delighted shopping experience. Recent add on of 18 more fashion and beauty product platforms have enabled Burberry to compete with difference against other digitalized commercial players. (Burberryplc.com) Store Investment-Burberry is focus to brace its stores through openings in key location with strategies of reallocations and renovations. Burberry have recently launched new 18 leading stores (closing 17 at different locations across the globe) with the target of value presence. (Burberryplc.com) Unlock market opportunities- Burberry is leaving no stone unturned and evolving its footsteps and stand in all differentiation of markets such as developed markets, younger markets, new customer lines and so on. During 2015/16, Burberry have moved its focus untapped areas such as engaging the Chinese luxury customers to bring and maintain the luxury sector trend, transforming Japan with the aim of building strong brand awareness and building young markets because early growth markets need to be tapped early and Burberry is smart organization to do so. (Burberryplc.com) Conclusion Burberry was established in 1856 and after a rise, there were losses of both finances and brand value. But comeback was tremendously happening to regain the brand and reinvention of the brand today have expanded a lot. The credit of this retaliating success is exceptional leadership and innovation. After setbacks, Burberry learnt the changing customer needs and market demands and then accordingly strategies were made and implemented. This case also put light on the business working strategies whether focus was need for expansion or core line of products could bring better sales and loyal customers. Any business with trusted roots can continue to grow its line and enhance its market credibility. To make a comeback from setback situations, there is always need for clear vision and organized leadership which will make a stand in the adverse situations. References Sherman, L. (2009), How and how not--to sell luxury, Forbes, accessed on 15 August 2016, https://www.forbes.com/2009/04/16/luxury-strategy-marketing-opinions-book-review-vuitton-hermes-fendi.html Brooks, C. (2013), Innovation: key to successful business, Business news daily, accessed on 15 August 2016 https://www.businessnewsdaily.com/5167-innovation.html Halter, J. (2010), Strategic issues vs. critical issues, Street smart leader, accessed on 15 August 2016, https://streetsmartleader.com/2010/08/16/strategic-issues-vs-critical-issues/ Waite, T. (2002), Stick to the core or go for more, Harvard business review, accessed on 15 August 2016, https://hbr.org/2002/02/stick-to-the-core-or-go-for-more Holt, D. Quelch, J and Taylor E. (2004), How global brands compete, Harvard business review, accessed on 15 August 2016, https://hbr.org/2004/09/how-global-brands-compete Lindros, K. and Tittel, E. (2013), How to Create an Effective Business Continuity Plan, CIO, accessed on 15 August 2016, https://www.cio.com/article/2381021/best-practices/how-to-create-an-effective-business-continuity-plan.html Rose, F. (2015), Burberry: How a failing English luxury brand managed to turn itself around, Deep media, accessed on 15 August 2016, https://www.deepmediaonline.com/deepmedia/2015/04/burberry-how-a-luxury-brand-turned-itself-around.html Khwaja, A. (2013), Choose your business structure, Entrepreneur, accessed on 15 August 2016, https://www.entrepreneur.com/article/38822 Toner, M. Ojha, N. Papae, P. and Melo, M. (2015), A Strategy for Thriving in Uncertainty, Bain and Company, accessed on 15 August 2016, https://www.bain.com/publications/articles/a-strategy-for-thriving-in-uncertainty.aspx Drive future growth and productivity, Burberry, accessed on 15 August 2016, https://www.burberryplc.com/about_burberry/our_strategy

Internet Technology Role

Question: Internet technology plays a prominent role in todays society. The Internet is used in all industries. Select an organisation of your choice that uses Internet to operate the business. Based on the selected organisation, analyse and report the following: 1. The organisation and type of products sold. 2. Features and functionalities of the website. 3. The information requirements and the type of systems used in the website. 4. Impact E-commerce has on the organisation. You may include benefits, challenges and risks. Answer: 1. Introduction Amazon.com. Inc, popularly known as Amazon is a retailer organization that sells products over the internet. Headquartered in Seattle, Washington, the efficiency of the electronic commerce and cloud computing services of the organization has made it the largest inter based retailer that presently operates in the United Sates (Amazon.com, 2016). The organization had initially started as an online bookstore: however it slowly diversified into selling digital materials like that of audio books, mp3s, Blue Rays, DVDs, CDs and so on and so forth. At present, the organization sells a wide range of products: starting from software to jewelry, books, apparels, household items, food products, furniture, toys and much more. Amazon has also started consumer electronics under their brand name: the e-book readers popularly known as the Amazon Kindle being the most popular ones along with Fire Phone, Fire TV and Fire Tablets (Curty and Zhang, 2013). Bedsides this, at present, Amazon is being consi dered as one of the largest cloud infrastructure service providers of the industry, surpassing the US based retail-giant Walmart in terms of market capitalization. Thus, it can be said that the main goals of Amazon .com include the maintenance of a link between the consumers and the suppliers, improving communication with the retail customers, improving the sales target and enhance the level of services being provided to the customers. Besides this, the organization also intends to serve customers from various markets and create more customers from the daily visitors. Trough this report, we intend to explore the extent to which the electronic commerce facilities provided by the organization facilitate the process of realizing their goals. 2. Analysis 2.1 Features and functionalities of website In this section of the report, we intent to discuss the various features and functionalities that are available on the e-commerce site of the amaazon.com. As present in all other electronic commerce sites, Amazon has a dedicated home page. The home page hosts the various promotional offers that are currently being made available to the customers, information regarding the top selling products of the website, the new products or services that are about to be launched by the organization, the price reductions that are currently available, etc (Huang, and Benyoucef, 2013). Besides this, the home page also contains information regarding the promotional offers that would be available in the near future, along with the links to the products pages. Amazon displays all available products and services under different categories. All electronic gadget are to found under the Home, Kitchen Pets section, computer devices and accessories are to be found under a separate section of their own, the books available on the store are either available under the kindle readers and e-books category or under the books category and so on and so forth (Rahman and Dominic, 2012). The various features that are available in the products ages have been discussed in the following sections of the report: 2.1.1 The transaction processing system: Once the customer visits the products page, he or she is able to select a specific product by scrolling down the entire webpage. Amazon allows their users to select and buy products and services through easy steps and make online payments through secured transaction gateways: the following processes help in providing the said services to the customers: 1. One click ordering: Amazon provides one click ordering facilities to the customers which allows them to select and order the products on a single click (Bao and Chang, 2014). Besides this, the facilities of personalized purchase services and easy online transactions are also available to the customers. One of the commonly used features that deserve a special mention include the one click ordering services available to the existing customers: while new customers have to fill up the order details after making a one-click purchase, the existing customers are exempted from performing this activity. 2. Secured card payment: Amazon.com not only encourages the customers to make payments online but also provides secured gateways to make payments through debit and credit cards. 2.1.2 The product recommendation system: Amazon generates list of products, based on the last purchase habits of the customer and the products (belonging to the specific category that the customer is visiting) that are most popular among the other customers. This list displayed in the products page, as the customer scrolls down to search for specific items. Needless to say, such a recommendation system encourages the customers to purchase products in much larger volumes than they would have made by going through all the available products by themselves and selecting one from those (Turban et al. 2015). 2.1.3 An interactive searching option: While a customer can go through the entire range of products present in particular methodology, the website also provides them with options to select products based on certain filtering criteria ( like that of price, color, features, material etc) (Klaus, 2013). This interactive searching option makes that task of purchasing items from Amazon.com much easier. 2.1.4 Order tracking: Amazon.com allows their customers to review the status of the orders placed by them (Eames et al. 2014). Besides this, the customers are also provided with various updates as and when the orders are processed. 2.2 Information requirement and types of systems used in the website On its initial days, Amazon used separate system for taking orders from the client and a separate system for fulfilling the orders: the objective behind such a system was to avoid the internet security issues that might result from maintaining both the systems on the same server. At present, the organization had renovated the entire system and utilizes software packages (Epiphany for data analysis and the Manugistics for the maintenance of their logistics) from reputed IT vendors, for collecting and analyzing the customer and enterprise data(Imran, 2014). The database maintained by the company runs on Oracle DBMS. In order to maintain information related to the large number of services and products that are available on the website the organization utilizes the custom made Simple Storage Service (SS) and the Amazon Web Service (AWS) (Crowston, 2012) . The Smart Analysis search or the SAS allow the organization to map the characteristics of the purchase behavior indicated by the purchases made by the clients and the products that they are currently searching for, in order to make recommendations to them (Solaymani et al. 2012). 2.3 Role of information system in achieving the goals of the organization In this section of the report, we provide a brief description on how the various business goals of Amazon.com are met by the information system that is currently being used. 1. Smart Innovation Strategy: Although Amazon conducts business based on the basic business to consumer or the B2C model, yet bringing about strategic changes in the way in which their website operates have been helpful in generating a sense of curiosity among the target customers (Beynon-Davies, 2013). As for example, at present the organization allows small business groups to utilize their platform, in exchange of which they receive commission from them. Thus the business model has changed from sales to sales and service. The goal of maintaining the links between the suppliers and the retail customers and providing services to both the groups have become possible due to the utilization of this model. 2. Customer relationship management: Maintaining a good relationship with the customers and providing efficient and timely services to them is one of the major goals of Amazon.com. The information system has been effective in fulfilling this goal as the Simple Storage Service (SS) and the Amazon Web Service (AWS) help the organization to record all information related to the purchase orders placed by the customers (Marz and Warren, 2015). This in turn facilitates the process of after sales services. 2.4 Impact of e-commerce on the organization (Amazon.com) In this section of the report, we discuss about the effects of electronic commerce system on the operational system of Aamzon.com. A brief discussion has been provided in the benefits of the e-commerce system, the challenges that Amazon.com experiences due the e-commerce system and the risks associated with this system. 2.4.1 Benefits of e-commerce system on Amazon 1. The first and foremost point that should be considered while discussing the benefits that Amazon avails from its electronic commerce system huge operational costs that the organization saves. Maintaining a physical store is associated with various costs like that of paying rents for the store space and paying electricity bills, along with the initial set up cost that the organization would have to incur. Besides this, the ecommerce model helps Amzon.co to serve larger customer base than a physical store could have (Traver and Laudon, 2012). 2. Availability of large scaled customer information helps in decision making. 2.4.2 Challenges of e-commerce system of Amazon At present, Amazon.com faces the following challenges: Uniqueness of content: Since Amazon sells a large number of products to the customers, the description of each of the products must be unique. Such uniqueness would ultimately reduce the time required to search products from the store. However, currently, such unique contents are not available in Amazon.com (Crowston, 2012). 2. Improve the mobile version of the website: The full-fledged mobile version of the website puts certain restrictions on the purchase of products. Although the organization encourages the customers to use their smart phone applications, yet the mobile website should also be enhanced (Klein, 2012). 2.4.3 Risk associated with the e-commerce system of Amazon. In the very recent past, Amazon has invested highly in developing their cloud service infrastructure. At present, the cloud infrastructure of the organization is considered to be at the same level as that of Microsoft. However, the later, having high scale revenue generating from the said infrastructure would be able to make further investment on it (Bergstrm, 2013). On the other hand, it is less likely that that Amazon would be able to upgrade the cloud infrastructure on a regular basis (due to very high investment issues) thus any break down of this infrastructure actually has the potential of destroying the entire business venture of Amazon. 3. Conclusion Recommendations This report provides a detailed discussion on the various aspects of the e-commerce business model used by Amazon.com. The business goals and objective of the organization have been discussed in the introductory section of the report, along with the background of the organization. In the following section, the features and functionalities of website have been reviewed. The discussion made in this section of the report is indicative of the fact that the business success of the organization is largely based on the features that have been included in the e-commerce site. These features have been custom built so as to provide better buying experiences to the customers. In section 2.2, a discussion has been provided on the information systems that are currently being utilized by Amazon to maintain the functionality of their website. The research work that has been conducted so as to reveal the true nature of the IT system of Amazon has lead us to believe that the organization utilizes custom-made cloud-based platforms in order to store, manage and analyze the huge amount of data that are being generated and accessed through their website on a regular basis. The next section provides a discussion on how the e-commerce model is being helpful in realizing the business goal of the organization. It has been noticed that the e-commerce site not only helps to cater to the needs of large section of target customer, but Amazon can better understand the requirements and the buying behavior of the customers by analyzing the huge amount of data that is collected through the website. The availability of large scale of data also facilitates the process of developing business/ market strategies. While considering the effects of e-commerce on the business of Amazon, it has been noticed that the very same cloud based infrastructure that is providing Amazon an added benefit over the other market competitors is also the sole risk sector of the organization. Besides this, Amazon should also emphasize on developing unique content for each of their products and re-designing their mobile website for enhancing their services. In the light of the discussions made in the report, the following recommendations are being made to the management of the Amazon.com: 1. Regular up-gradation of the cloud infrastructure should be performed so as to maintain the sustainability of the e-commerce platform. 2. The mobile website and the applications should be re-designed from time to time in order to keep pace with the emerging technologies, besides catering the security concerns of the customers using such devices. 3. The management should also start investing in innovative technologies in order to enhance their brand value: as for example delivering products using unmanned drones might be considered as an interesting option. References Amazon.com, (2016). Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs more. [online] Amazon.com. Available at: https://www.amazon.com [Accessed 7 Jan. 2016]. Bao, T. and Chang, T.L.S., (2014). Why Amazon uses both the New York Times Best Seller List and customer reviews: An empirical study of multiplier effects on product sales from multiple earned media.Decision Support Systems,67, pp.1-8. Bergstrm, J. (2013). What Is the Risk That Amazon Will Go Down (Again)? - O'Reilly Radar. [online] Radar.oreilly.com. Available at: https://radar.oreilly.com/2013/05/what-is-the-risk-that-amazon-will-go-down-again.html [Accessed 7 Jan. 2016]. Beynon-Davies, P., (2013).Business information systems. Palgrave Macmillan. Crowston, K., (2012). Amazon Mechanical Turk: A Research Tool for Organizations and Information Systems Scholars. InShaping the Future of ICT Research. Methods and Approaches(pp. 210-221). Springer Berlin Heidelberg. Curty, R.G. and Zhang, P., (2013). Website features that gave rise to social commerce: a historical analysis.Electronic Commerce Research and Applications,12(4), pp.260-279. Eames, M., Berkhout, F., Hertin, J., Hawkins, R. and Mackerron, G., (2014). 2 E-topia? Scenarios for e-commerce and sustainability.Digital Futures: Living in a Networked World, p.39. Huang, Z. and Benyoucef, M., (2013). From e-commerce to social commerce: A close look at design features.Electronic Commerce Research and Applications,12(4), pp.246-259. Imran, A. (2014). A STUDY ON AMAZON: INFORMATION SYSTEMS, BUSINESS STRATEGIES AND e-CRM. [online] ResearchGate. Available at: https://www.researchgate.net/publication/261440748_A_STUDY_ON_AMAZON_INFORMATION_SYSTEMS_BUSINESS_STRATEGIES_AND_e-CRM [Accessed 7 Jan. 2016]. Klaus, P., (2013). The case of Amazon. com: towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT).Journal of Services Marketing,27(6), pp.443-457. Klein, D., (2012). How to decide: Mobile websites vs. mobile apps.Inspire, February. Marz, N. and Warren, J., (2015).Big Data: Principles and best practices of scalable realtime data systems. Manning Publications Co.. Rahman, H.K. and Dominic, J., (2012). An Analytical Study of Online Public Access Catalogues in Comparison with Features of Amazon and Google: A Checklist Approach.Asian Journal Of Information Science Technology (AJIST),2(1). Solaymani, S., Sohaili, K. and Yazdinejad, E.A., (2012). Adoption and use of e-commerce in SMEs.Electronic commerce research,12(3), pp.249-263. Traver, C.G. and Laudon, K.C., (2012).E-commerce: business, technology, society. Pearson Higher Ed. Turban, E., King, D., Lee, J.K., Liang, T.P. and Turban, D.C., (2015).Electronic commerce: A managerial and social networks perspective. Springer.